photo credit: Gustty

Instituting environmentally friendly practices does not mean sacrificing your competitive edge. Business owners are realizing that they can make a bigger impact by changing their business policies than by changing their personal behavior, and this has lead to a change in corporate culture over the last few years that has resulted in a notable environmental impact.

In the past, efforts to institute eco-friendly business practices were admirable, but these efforts appear negligible compared to the changes that are being made today. Minimizing the consumption of paper products and electricity are still effective ways for companies to save money and help the environment at the same time, but many companies are stepping outside these standardized boundaries to effect big changes.

Many companies are choosing to enact organization-wide policies that take enormous effort and patience, and the results of these efforts are just now filtering in. Leaving the choice in the hands of consumers often results in poor choices, but when companies choose to be careful about what they produce and how they produce it, the impact can be tremendous.

In the Great Lakes area of the United States and Canada, wind energy is becoming an increasingly viable source of power for companies of all sizes. Wind powered electricity costs only slightly more than standard electricity for the consumer, and many conscientious business owners are willing to pay the premium. For the producers of electricity, using wind power makes sense as a way to help reduce reliance on fossil fuels. Reducing dependence on one commodity allows the producers to further diversify and create a more sustainable financial future for their company. Thus, both the producers and consumers of wind powered electricity benefit from the creation of this clean, environmentally friendly energy source.

Pascale Engineering, a producer of portable trade show displays and trade show flooring in the Great Lakes area, has completely converted to the use of wind powered electricity in its state-of-the-art production facility. In addition to being totally wind powered, Pascale Engineering produces recycled and recyclable trade show displays that are quickly making their way into the market. These displays give exhibitors nationwide a green alternative in their trade show marketing campaign, which only serves to further the environmental goals of many companies.

End users are virtually unaware of the progress made by Pascale Engineering, as they notice no difference in cost. In fact, the Exhibit One Display System line or products produced by Pascale Engineering has seen a marketable increase in quality with no increase in cost. Thanks to research into lighter weight plywood materials, the Exhibit One product line has become more durable and more lightweight. This saves end users huge amounts of money in shipping costs each year, and increases their overall satisfaction with the product. In an effort to make their production process cause less waste, many products within the Exhibit One line use the exact same component pieces. In fact, the entire Exhibit One line can now be produced from a catalog consisting of less than a hundred parts. This means that if exhibitors want to upgrade their trade show display package, they do not always need to purchase new components, as the parts can simply be rearranged in many cases. This saves exhibitors enormous amounts of money each year. Positive environmental change does not always have to be associated with negative economic impact.

Simple changes in business practices and purchasing can make an enormous impact on the environment, and the cost of the choices is usually minimal or non-existent. Whether or not you believe that carbon emissions are the culprit behind our increasingly unstable global climate, there are simple changes that can be made that would make a big impact on the health of our planet.

Andy Keeler is the owner of MODdisplays. They specialize in trade show displays and exhibit graphics at and their trade show booths are environmentally friendly. MODDisplays can be found online at: http://www.moddisplays.com

photo credit: bbjee

The world of big business is making daily headlines by “going green” after discovering that what’s good for the planet is also proving good for business.

IBM recently announced “Project Big Green,” a $1 billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products.

Wal-Mart is adding solar power to more than 20 stores.

PepsiCo is buying renewable energy certificates to offset its carbon footprint. Even major banks and energy firms are being asked by shareholders to prove that they, too, are going green.

It’s not just the biggest businesses that are attracting new customers and shareholders and reaping huge profits by “going green.” Small businesses also are growing eco-profits by embracing surprisingly inexpensive strategies to add value to their products, services and brand.

Consider these innovative examples:

- Bob Smith of Mad River Brewing Company in Blue Lake, California, has attracted positive publicity (and new customers) by promoting his efforts to reduce his small firm’s waste output and take other environmentally conscious steps. In turn, he has received welcome positive publicity from the press. “What PR budget? That is our PR budget,” he told the Albuquerque Tribune about “going green” to market his business.

- In Florida, Natalie Kelly formed Home Therapy Cleaning Services, which uses only nontoxic, all-natural cleaning products for her home cleaning business. She used to sell aromatherapy candles from her home, she told the St. Petersburg Times, but today uses an aromatherapy baking soda blend to freshen carpets.

Here’s what you can do:

- Two inexpensive ways any small business or solo entrepreneur can go green are to change light bulbs to energy-efficient bulbs and use biodegradable cleaning products.

- With that done, tell your customers and the media about these simple ways to go green. You will have just earned instant credibility as a green business, and also as a media resource for simple, effective ways to “go green.”

- Many communities online and offline are forming networks to exchange energy-saving ideas for home and business. Form your own energy network, enlisting neighborhood businesses that will welcome another opportunity to show they’re going green, too. The plus for you is that you will have just positioned yourself and your business as a community environmental leader.

- Copy what the New York Times called “Phase 2″ of the corporate response to global warming. Partner with an environmental group. Travelocity invites customers to donate an extra $10 to $40, which goes to the Conservation Fund to plant trees to offset the carbon used by a client to take a trip. Whole Foods invites customers to buy a $5 “wind power card” that goes to Renewable Choice Energy to build wind farms. What local environmental group can you partner with to promote on your Web site (and vice versa), to set aside a day that a percentage of profits will go to that organization or to make their fliers available at your business?

- Make use of readily available, free information to hand out with your business literature or to make available in your office. For example, create a one-page flier on your letterhead inviting clients to calculate their own carbon footprint by visiting http://multimedia.wri.org/safeclimate_calculator.cfm

- Go deeper green! Attend a “green” conference in your community or region, and promote your attendance. (Go to Google.com and type in “green” and “conference” and your area to find out when and where they are scheduled.) Write a “green” article on simple ways you are going green and submit it to one of the dozens of “green” Web sites and blogs that invite reader contributions. It’s a great way to market your smart ideas and your business!

Ruth Klein, the De-Stress Diva ™ and Branding Guru, is the proverbial Woman About Town. Holding a Master’s in Clinical Psychology, consulting with renowned businesses – small and large. Ruth is a consultant, author, speaker, radio show host, branding strategist and productivity coach. http://www.ruthklein.com .

photo credit: jonmatthew photography

Environmental conservation has recently become the latest buzzword among major countries in the world. As governments of developed countries realize the importance and inevitability of working towards environmental conservation, major business houses are trying to comply with eco friendly operations. All leading companies around the globe have realized an importance for sustainable trade for their long-term survival.

Most business has realized that suitable conservation of non-renewable energy resources was the ultimate way to attain lasting existence of businesses and mankind. Utilizing oil resources continuously without concern for future has already raised eyebrows and caused havoc in U.S. auto industry. Demand for alternate biodiesel is in constant rise. People are opting for new opportunities of any alternate energy source. Solar energy long promised to develop as a major energy supply but lately there has been no significant achievement as regards to solar power satisfying the human demand for energy.

Also different industries that depend on nature for their raw material requirements are under pressure. They need to shift to eco-friendly production ways that would enable sustained business on a long-term scenario. U.S. paper industry has come forward for the protection of forests and agreed to work towards forests conservation. Increasing global demand for paper has led to an erosion of numerous trees of Cumberland hardwoods – thus threatening the ecological system of the place. Unless immediate preventive steps were exercised the region would not be left with any forest resource to further facilitate human survival and growing industrial needs. Ways to conserve forests include using recycled paper waste and also managing forest resources in a more sustainable way. Major paper industry giants have recently come forward as a positive step for working towards environmental conservation and minimizing uncontrolled use of trees for paper manufacturing.

Many government organizations, business companies and also non-profit-concerns are operating worldwide to enhance commerce and techniques that promote environment conservation. Ways to promote research work for alternate fuels and encouraging business to practice recycling of products are becoming increasingly popular among in U.S. and other concerned countries.

Emphasis to find different sources of energy apart for oil reserves is always being researched. Wind energy, solar energy, bio-fuels, wave energy and many others have been tried and tested for efficient replacement of non-renewable power resource. Many options have also achieved significant amount of success in helping conservation of oil sources that is fast disappearing from earth surface.

Hybrid automobiles have been invented that run on bio-diesel as a measure to find a way for reducing large amounts of oil consumption in U.S. Governments in many countries have introduced certain measures upon corporates to work towards responsible environmental protection. Ways to find new energy efficient methods for production are sought, that not only promotes healthy living conditions but also reduce manufacturing costs for industries. Many industries are actively taking part in a race for achieving eco-friendly manufacturing techniques and using recycled wastes. Realization for proper disposal of industrial wastes only after their proper treatment is essential for nature conservation. Recently a new approach for green building materials has gained a lot of popularity among building constructors to encourage ecological protection.

Mansi aggarwal writes about green business. Learn more at http://www.ecobusinessprimer.com