photo credit: MSFP Sometimes it takes one event or trigger to change your life or the direction you are going. I have been very much in my element the last 12 months trying to develop more and more content and services for consulting and coaching clients. I have had clients on a regular basis, even [...]
photo credit: technicolorcavalry Solar Is Our Future: Crafting Your Own Green Collar, Solar Business Starting a home based solar energy business has many rewards and challenges. Starting a business is a big responsibility that includes commitment, professionalism, training, and self-discipline. It involves careful consideration, such as what type of competition you’ll encounter and the demand [...]
photo credit: Paul Lowry The most important fundamental step to launching a successful PR campaign is to target the right audiences. The one question every business owner will ask is simple, “Show Me The Money”. As a PR professional you want to ensure that you are directing all of you’re PR campaigns on profitable paths. [...]
photo credit: thingermejig There’s one thing you need to know about the green consumer. They want to know. According to the Roper Green Gauge, over 50% reported they would do more if they only knew what and how. So moving your communications to educate and inform can do a lot to grow your green business. [...]
photo credit: h.koppdelaney Creating a “green” business or transforming an established business into an eco-friendly environment, may seem like a very overwhelming task. Yet, in today’s era of escalating energy costs and climate change, energy efficiency is the most important aspect of greening your business. You can reap immediate savings by lowering your overall energy [...]
photo credit: angela7dreams Green investing is growing up. Previously the province of a small number of investors who chased an even smaller number of companies, the market for environmental technology has expanded dramatically in recent years. And it has captured investors’ wallet share along the way. Inflows into green funds totaled $766 million for the [...]
photo credit: Ajda Gregor?i? With the current U.S. economic conditions, financial institutions are tightening their grip on funds. Markets have dropped dramatically, foreclosures are popping up like daisies in the spring and small-town banks have gone belly-up to be purchased by larger banks. Every day brings newscasts with more dreadful financial tidings and we’ve been [...]
photo credit: Extra Ketchup Cover the Common, Everyday Building Blocks When you go about starting your own small business, you may want to think about doing it via the Internet. This may seem like a no-brainer but there are many important things to consider when starting out. Some of the tips to be considered from [...]
photo credit: thingermejig In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products? For the segment of the population that is most affluent, most educated and most eco-conscious, the answer has always been – yes. Now, a survey [...]
photo credit: Gaetan Lee While transporter rooms have yet to become a part of our daily mode of transportation, there is one item from “Star Trek” tech that has become a popular consumer electronics staple. The portable “hand held communicator” that was used by the crew of the Starship Enterprise, has made its way to [...]
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