Green Business is Good Business – Sustainable Resources Keep Businesses Viable

December 16, 2008 · Posted in Green Business 101, Green Business Basics, Starting a Green Business · Comments Off 

Reduce Packaging [DSC01366]
Creative Commons License photo credit: Melissa Goldstein

We hear a lot about “green marketing” these days. Small businesses to major corporations are trying to appeal to the greater environmental consciousness of consumers. Why? There’s money to be made. Research suggests that eco-minded consumers are willing to pay more money for green products, services, or even to deal with companies that demonstrate having an environmental conscience.

It’s Not Easy Being “Green”

Being a green business can mean much more than making a quick buck because of clever marketing playing on the current social climate. Creating environmentally friendly products or running an overall eco-friendly business can involve higher overhead costs (which may or may not be fully accounted for in increased prices – either way, it takes a bite out of those profits). Read more

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