Go Green With Your Business Promoting

December 18, 2008 · Posted in Business Strategy, Green Business Basics, Small Business Operations · Comments Off 

Greenroom Green Wall
Creative Commons License photo credit: Orin Optiglot

Everyone is concerned about the effects of global warming and protecting our environment, and avoiding the dangers posed by the continued abuse of the environment. Individuals and businesses are finding ways to be more environmentally conscious. The buzzword on being proactive for the environment is Green.

Go green with your business promoting. Show your customers that you are as concerned about conserving natural resources and protecting the environment as they are. Show them your willingness to do your part to reduce the amount of waste you create that ends up in land fills and adds further harm to natural resources and our environment. Read more

Green Business is Good Business – Sustainable Resources Keep Businesses Viable

December 16, 2008 · Posted in Green Business 101, Green Business Basics, Starting a Green Business · Comments Off 

Reduce Packaging [DSC01366]
Creative Commons License photo credit: Melissa Goldstein

We hear a lot about “green marketing” these days. Small businesses to major corporations are trying to appeal to the greater environmental consciousness of consumers. Why? There’s money to be made. Research suggests that eco-minded consumers are willing to pay more money for green products, services, or even to deal with companies that demonstrate having an environmental conscience.

It’s Not Easy Being “Green”

Being a green business can mean much more than making a quick buck because of clever marketing playing on the current social climate. Creating environmentally friendly products or running an overall eco-friendly business can involve higher overhead costs (which may or may not be fully accounted for in increased prices – either way, it takes a bite out of those profits). Read more

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