The Green Collar Job

photo credit: Capitan Giona
Environmental & Economic Benefits
A new color class of jobs that could cross all lines, including the unemployment line, is here. It’s called “green-collar jobs,” and could save our environment and economy. This blossoming sector includes technicians in the renewable energy and energy-efficiency industries, in which there are already 8.75 million U.S. jobs.
The term “Green Collar Jobs” was first coined by Alan Durning in his 1999 book, Green Collar Jobs. His book examines the move from economic dependence on logging timber to “green-collar” jobs such as sustainable forestry, ecosystem restoration and tourism in the post logging rural towns of the Pacific Northwest. Read more
Small Business Energy – Going Green and Saving

photo credit: thingermejig
If you own a small business, you know that profits depend upon two things: income and expenses. Energy costs can be a significant expense and many business owners are taking a new approach to energy to both lower their costs and move to a more sustainable green approach. With the right information you can improve your company’s financial performance by reducing energy costs and energy waste while protecting the earth’s environment.
Businesses need energy. Whether you are a tenant or you own your building, you typically need lighting; heating, ventilating and air-conditioning (HVAC); power for office equipment; and other services to stay in business. How can you create an energy plan? Here are some ideas.
Contact your utility company. Read more
Biodiesel Grants

photo credit: Erik Charlton
The government is now making an extensive drive of promoting the use of alternative fuels specifically the biodiesel. The government and the private sectors alike are now working hand and hand to make the move to alternative fuels realizable. Both have their own contributions in the development of the alternative fuels. Most of their projects are focused on the developments of the biodiesel and other alternative fuel technologies. But with the lack of information and cooperation from the ordinary people, these projects are moving at slower paces. They need the help of the people in order to see some lights in their projects for their success lies on the people as users and makers of the needed resources. And to attract more people to support the project, the government is giving grants such as the biodiesel grant to all the supporters of the project. Read more
Funding Green Construction Projects

photo credit: samdaq (AT) hotmail
To the surprise of many, the government tries to modify our behavior through monetary strategies and the same is true for promoting green construction. In this case, we are talking about funding a green project.
There are numerous sources for the funding of green project research and construction. They exist on the National, State, and local level. They include grants, tax credits, and loans. The important thing to understand when you begin a search for a source of funding is that the government and society in general is very anxious to assist you with your green project. We are not just waking to the global dangers. Our leaders are already wide awake and know that green construction is an essential element of the future health of our nation. They want to help, particularly on the state level. Read more
Green Investment Basics – Advice For New Investors
In this changing world investments can seem a risky business. Some currencies are a bit unstable at the moment, and with a decrease in natural resources and the call to go green it is natural to worry. How secure are investments in new technologies? Is it still safe to invest in less green ventures? If tempted to go the green route, which green route should you take?
At this point I guess it is safe to say that nothing is certain. However, some avenues seem more secure than others. Bio fuels may have a short-term appeal, but in the long run may prove to be unsustainable. Read more
Marketing Your Morality – Business Sustainability and the Green Revolution

photo credit: laurenatclemson
Increasingly, a business’ success is determined not only by the products it creates and the efficiency of its productive apparatus, but by the symbols it can attach itself to and the community in which it is a part. Principal in this new wave of business marketing is the emergence of ‘Green Politics’ and the environmental revolution. The ‘Green Revolution’ started in the 1960s alongside the sexual revolution and the emergence of
the Civil Rights Movement with the publication of Rachel Caron’s Silent Spring, a book which would eventually become required reading for any environmentalist. Since then, the ‘Green Revolution’ has splintered and has turned into several unique and often competing factions. There are of course, still the extremists who tie themselves to redwood trees to prevent the destruction of a forest, but in recent years, a moderate line of environmentalist thought has come to prominence among Hollywood stars and media elites and has seeped into the playbook of modern entrepreneurs. To say it simply: Green sells. The sooner that a business is able to get in on this revolution the quicker they will see returns on profits and growth in general. Additionally, ‘Going Green’ has the added benefit of being metaphorical glue among workers and is an excellent way to improve employee morale. Read more

