Oct
Understanding the Green Supply Chain Message
Filed Under (Business Strategy, Marketing, Sales & Business Development) by davidguide on 26-10-2009
Tagged Under : Business, Green, Green brands, Marketing, Politics, Supply and demand, Supply chain, Sustainability
In case you haven’t caught up to the latest of the environmental catch-phrases, “Green Supply Chain” is a relatively important concept that everyone will eventually discover. We live in the early side of the environmental project, and it is common to find businesses ramping up to offer “Green Products” and “Green Services.” Green is, after all, a marketing concept as well as a environmental issue. So, we find a bevy of businesses selling Green believing that they are environmentally conscious as well as reaching out to a growing market of buyers.
What is under developed in these newly-christianed, Green businesses is the follow through that asks whether they are committed to buying and hiring Green in their business dealings. This often creates an unseen and embarrassing realization that their Green commitment is superficial. The Green Supply Chain concept is really part of the greater sustainable issue. Sustainability seeks to create a deeper and more complete cycle of Green actions.



