Making Our Money Greener

October 7, 2009 · Posted in Business Strategy, Green Business Investments, Marketing · Comments Off 

Moose in woods presented to UW Architectural Commission, Model School of Business
Creative Commons License photo credit: Wonderlane

As consumers we have the power to encourage banks and other financial institutions to be more socially conscious and green. The recent financial collapse has shown that the way banks have been working must be flawed. Now that the banks are “looking in the mirror” so to speak and trying to sort out what went wrong we have the chance to help guide their restructuring. Now is a good time to let them know that we want businesses that care more about the earth and those of us who share it.

This is not as foreign a concept as you may imagine. A recent study discovered that when asked 43% of American bank customers would rather deal with a bank that appears green. Unfortunately for many banks that appearance of green is something they have exploited as a way to forgo an actual social and environmental contribution. Read more

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Get Green – Use Environmental Public Relations

December 18, 2008 · Posted in Business Strategy, Green Business Basics, Marketing · Comments Off 

Grace Recollection
Creative Commons License photo credit: sgs_1019

More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great move for companies to show that there is more to worry about than just the bottom line.

If you own a business and you want to let your customers know about your new green strategies, environmental public relations will come in handy. This is more than just regular PR; instead, it is a type of PR that is focused solely and preparing and presenting your company with green initiatives. Read more

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Eco-Friendly Marketing – What’s Your Green-Ability?

December 17, 2008 · Posted in Business Strategy, Green Business Basics, Marketing · Comments Off 

CORN furniture store 15
Creative Commons License photo credit: Torley

Take Your Company’s Green Initiatives, Make Them Work for You and Add Green to Your Bottom Line.

So, your company has a Green Initiative. Maybe you’ve started recycling paper and other products, utilizing biodegradable and renewable resources, choosing sustainable sources for the materials you consume, utilizing energy saving devices or solar powered energy or begun working to reduce your carbon footprint another way. Even if you’re only taking part in one of these initiatives today, it’s likely that your company has invested time, effort and funds into the program – which, by the way, is a lot of additional work you were not doing five years ago. Working to preserve the environment is a noble cause that many companies are making part of their business plan or social responsibility plan, but it also provides those companies a big opportunity to reach out to green consumers and promote their products and services.

Now that your company is putting forth all this extra effort, it’s time to examine your environmental practices and take the positive steps that can help you add profits to your bottom line. Read more

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