Making Our Money Greener

October 7, 2009 · Posted in Business Strategy, Green Business Investments, Marketing · Comments Off 

Moose in woods presented to UW Architectural Commission, Model School of Business
Creative Commons License photo credit: Wonderlane

As consumers we have the power to encourage banks and other financial institutions to be more socially conscious and green. The recent financial collapse has shown that the way banks have been working must be flawed. Now that the banks are “looking in the mirror” so to speak and trying to sort out what went wrong we have the chance to help guide their restructuring. Now is a good time to let them know that we want businesses that care more about the earth and those of us who share it.

This is not as foreign a concept as you may imagine. A recent study discovered that when asked 43% of American bank customers would rather deal with a bank that appears green. Unfortunately for many banks that appearance of green is something they have exploited as a way to forgo an actual social and environmental contribution. Read more

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