photo credit: Victorrjr Going “green” is big business today. Not only is going “green” an environmentally responsible approach for businesses of all sizes to take and one that is the current rage, but going “green” can leverage profit dollars to your bottom-line too. First, what exactly do we mean by having your business go “green”? [...]
photo credit: Susan E Adams In the wake of An Inconvenient Truth, the eyes of the business world have opened wide to the consumer demand for doing greener business. As a business advisor, I have noticed this trend and the companies that are embracing it. My clients are always looking for ways to set apart [...]
photo credit: Orin Optiglot Everyone is concerned about the effects of global warming and protecting our environment, and avoiding the dangers posed by the continued abuse of the environment. Individuals and businesses are finding ways to be more environmentally conscious. The buzzword on being proactive for the environment is Green. Go green with your business [...]
photo credit: mahalie Yes folks, it is the topic of the times, the trendy buzzword and the cover of nearly every magazine this last year. Everyone is talking green, but have you changed now that you have all the information? Meetings and events leave a heavy footprint. We are aware that our industry has to [...]
photo credit: Torley While in the past many people were not thinking about the environment, especially at work, increased awareness of the importance of conservation and saving the environment has even made business owners begin to take a second look at practices they can change to improve the environment. If you haven’t considered how your [...]
photo credit: Melissa Goldstein We hear a lot about “green marketing” these days. Small businesses to major corporations are trying to appeal to the greater environmental consciousness of consumers. Why? There’s money to be made. Research suggests that eco-minded consumers are willing to pay more money for green products, services, or even to deal with [...]
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