Differentiating by Going Green

October 19, 2009 · Posted in Business Strategy, Marketing, Sales & Business Development · Comments Off 

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Creative Commons License photo credit: robertnelson

As any experienced marketer knows, differentiating your business from your competitors is a primary key to attracting new prospects and customers and retaining them once they decide to become your customers. But will the same “hook” that attracted them to become your customer be enough to maintain their loyalty? Let’s examine a few strategies:

Low Price: As people are always price conscience, especially in this slow economy, this can be an excellent method to attract new customers. However, unless your company plans on being a “discount house” operation, you will need to evolve a different strategy to retain those customers, otherwise they will simply seek out the next big discount elsewhere. Read more

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