We write regularly about green marketing and why it’s so relevant for companies nowadays. This time, the crew at Kiwano Marketing takes our insights one step further to share the top five tips on how to successfully market a green business. 1. Back up your claims. Double-check your efforts when starting a green marketing strategy. [...]
photo credit: Felix Francis There are four critical areas causing business plans to change. All are changing trends in the business environment. The four areas we will examine are: 1) government trends, 2) economic trends. 3) technological trends and 4) cultural trends. Each one causes a specific impact on our decisions and requires us to [...]
photo credit: Kevin When looking at what are the most profitable small businesses, there are many avenues to explore. One of the challenges small business owners and home business owners face is marketing their business effectively. In addition to sound marketing methods, marketing to popular trends and markets with growing interest is important. Advertising can [...]
photo credit: blmurch In case you haven’t caught up to the latest of the environmental catch-phrases, “Green Supply Chain” is a relatively important concept that everyone will eventually discover. We live in the early side of the environmental project, and it is common to find businesses ramping up to offer “Green Products” and “Green Services.” [...]
photo credit: …..dotted….. Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you. Have you noticed there are cable television channels dedicated to [...]
photo credit: robertnelson As any experienced marketer knows, differentiating your business from your competitors is a primary key to attracting new prospects and customers and retaining them once they decide to become your customers. But will the same “hook” that attracted them to become your customer be enough to maintain their loyalty? Let’s examine a [...]
photo credit: Paul Lowry The most important fundamental step to launching a successful PR campaign is to target the right audiences. The one question every business owner will ask is simple, “Show Me The Money”. As a PR professional you want to ensure that you are directing all of you’re PR campaigns on profitable paths. [...]
photo credit: j.reed There are a lot of network marketing opportunities with today’s diverse niche products, services, marketing medium, technology and even scientific discoveries. Health products are the pioneer network marketing opportunity. Marketing supplemental foods of Forever Living is one. Low calorie beers and fortified foods also offer similar opportunity, but they already are in [...]
photo credit: Juan Freire So What Is Leverage? When considering sourcing a the Best Big Ticket Business Opportunity or Product to market, it is really worthwhile to consider the ‘Power of Leverage’ in running our Business. ‘Leverage’ means to do the work once, and to benefit from what you have put in place again and [...]
photo credit: Joel Bedford When a small local entrepreneur decided to sell environment-friendly washable bags to substitute plastic grocery and shopping bags, she had difficulty making them. One, she does not know how to make bags or even sew clothes. Two, she has no Fine Arts education or even artistic skills to design bags or [...]
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