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Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you.

Have you noticed there are cable television channels dedicated to green living, entire lines of green cleaning products, green cities, etc? And you’re wondering what green has to do with you and your business? Well, green could be your new marketing best friend.

One of the quickest ways to increase sales is to get complete strangers contacting you. One of the most effective ways to do that is direct mail. However, direct mail can be costly. Especially if you don’t know how to consistently produce profitable leads from you direct mail efforts.

The costs involved and the learning curve are prime reasons for you to go the paperless, stamp-less route. Now here’s where going green comes in. Start with your existing clients and prospects.

Let them know you’re committed to doing your part to operate a green business. In your efforts to become green you’re asking your existing clients and prospects to allow you to communicate with them electronically. Most will agree because it’s a win-win-win.

They don’t like getting junk mail and throwing it in the garbage. They don’t like sorting through the mail trying to find what’s important among all the fluff. They get to feel good that they’re working with you to do something they care about, keeping our world clean.

Now you have their permission to communicate them through email. Email is a nearly free marketing solution. It’s one of the easiest and quickest ways to learn what works and what doesn’t work in your marketing communications. Plus when you do it right it isn’t just easy for a client or prospect to forward your message to someone else they have a good reason to do so.

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As any experienced marketer knows, differentiating your business from your competitors is a primary key to attracting new prospects and customers and retaining them once they decide to become your customers. But will the same “hook” that attracted them to become your customer be enough to maintain their loyalty? Let’s examine a few strategies:

Low Price: As people are always price conscience, especially in this slow economy, this can be an excellent method to attract new customers. However, unless your company plans on being a “discount house” operation, you will need to evolve a different strategy to retain those customers, otherwise they will simply seek out the next big discount elsewhere.

Great Products: Every business advertises great products. Why is your product better than your competitor? Provide your prospects with a reason to walk in your door. Then make sure your products are updated and tweaked regularly to ensure a competitive edge.

Great Service: This strategy typically does not attract new customers, unless you detail how your service will exceed your competitors. On the surface, there is nothing to differentiate your company from your competitors. Of course, great service is a major key to customer retention.

There are many other innovative marketing strategies being employed in the marketplace which are based upon surveys. These studies can give you an understanding of your target market’s concerns as well as focus on the latest trends. One such trend which every major survey (Harris, Nielsen, Mintel, Intellitrends) has been following is Going Green. With unstable fuel prices, new energy tax credits, and the promise of an upcoming New Green Economy, there has never been a better time to incorporate Green into your company’s business practices and products.

Will Going Green help attract new customers or members? According to Intellitrends, nearly 35% of those surveyed considered a company’s environmental policies before purchasing. Monster Trak reported that, for college graduates, this number was above 80% and 92% of these “Gen Y’s” were seeking to work for a company with a solid environmental and corporate social responsibility policy.

Even with all of the news and surveys on Going Green, business journals have estimated that less than 2% of all small and medium sized companies in the U.S. have begun any green initiatives at all. Pity. According to the Makovsky Green Gap survey, people are looking for businesses to take the lead in improving the environment. That could be a once in a lifetime opportunity to differentiate and really make a difference.

Joseph Winn is the President/CEO GreenProfit Solutions, Inc., an environmental consulting and benefits firm specializing in assisting small and medium size companies in Going Green. You may contact Joseph at:

jwinn@greenprofitsolutions.com

http://www.greenprofitsolutions.com

photo credit: Juan Freire

So What Is Leverage?

When considering sourcing a the Best Big Ticket Business Opportunity or Product to market, it is really worthwhile to consider the ‘Power of Leverage’ in running our Business. ‘Leverage’ means to do the work once, and to benefit from what you have put in place again and again and again.

Why work day in and day out doing the same thing over and over again, exchanging your time and your life for money, just like having a job.

If you Work Smart and use the Power of Leverage, you could end up having a lot more extra time on your hands to spend doing other things that are important in your life, like spending more time with your family, taking more time for exercise and good health, playing golf, taking a vacation, exploring your other talents and gifts, making a difference in this world.

So How Do We Implement Leverage Into Our Business?

Leverage can come in many ways, shapes and forms. We will explore the 4 most Powerful Methods of Leveraging your Business.

1) Automation

Automation can easily be seen in Online Marketing or Internet Marketing.

Your website captures your clients name and email address for your database Your webpage is your 24/7 sales person doing the selling and telling for you Your webpage can give information and testimonials of how your products and services have helped others or worked for them. Your website has a ‘Buy Button’ to accept credit card information and other forms of payment Your customer is redirected to a page where they can download your products in digital format instantly, not having to wait for postage and delivery Your automated email system communicates with your database 365 days a year if set up correctly

If you use Automation for your online Business, you can experience time freedom, and just focus on your marketing, or getting customers to your website.

To me this is the Ultimate form of Leverage.

2) Replication

Replication can be creating an automated way for reproducing a product. For example if you have a hobby and see the potential to turn it into a business, rather than trying to keep up hand making the ‘items’, source a manufacturer to replicate it for you, saving you much time, that you can use to growing your customer base, or designing new products.

3) Duplication

Duplication in business can be found in Multi Level Marketing Systems, or Network Marketing. Each person joining the business gets trained and supported by their Mentor who has recruited them into the business.

The new recruit needs to follow the proven system that has shown success for their upline, as they have tried and tested various marketing methods, and stick with the most profitable and duplicatable. It the system is followed, the new network marketer should experience similar results, that is why this method is named ‘Duplication’. This recruit when ready, will recruit their own ‘distributors’ and in turn, teach them to duplicate the System.

4) Team Support

Team Support in Business makes a world of difference in lightening the load, you’ve heard the saying, ‘ many hands make light work’.

If your Business is growing and has different areas that can be outsourced, maybe areas that are time consuming, and not particularly your passion or area of strength, think of outsourcing them or employing new Team Members to work with you, to free up some of your time so that you can focus on your area of expertise.

In these times, many people would welcome the opportunity to earn extra income, and become part of your Team Support.

Remember to see where and how you can make use of the Power of Leverage, and to Work Smart and not Hard.

I trust that you have found this article thought provoking and useful. This Article is Copyrighted. Feel free to Reprint this article or share it with others, on condition that all the links remain in place and you use the complete article.

Jacqui O’Neill is an Internet Marketer who shares Honest and Valuable Quality Information and Resources, to Assist you Towards Your Online Success. *Free Report* – 25 Only – See how the Power of Leverage has been used.

For a Free Report with Live Video on Darren Salkeld’s Instant Income Plan System, which reveals how he, a Factory worker went from Broke and in debt to Success in just 90 days using This Automated Sales System, using principals discussed in the above article, and the opportunity for indepth information that can be used in marketing any product or business, or if you are looking for the ‘best’ Ever-Green Business Opportunity online, Darren and Jacqui can assist you.

To find out more from Darren himself see him on video and Get his Limited Free Report: Free Report Here! Highly recommended.

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It seems like everyone is It  going green these days. The travel and tourism industry is no different. I’m sure you’ve noticed this trend in advertising and travel industry marketing. As crazy as it may sound, these are two areas where you may not think about green living, but enough people are becoming more aware of its implications to make going green with travel SEO a growing trend.

In other business niches, the idea of going green means big profits, which is another reason why so many hotels are embracing the notion of green travel marketing.

Unfortunately, there are a small number of people out there who don’t believe in global warming and the only reason that companies are going green with their online tourism marketing campaign is to get more money. All it takes is one trip to an exotic land to change their minds.

It’s those of us who believe in the harmful effects of climate change that online travel marketing ads geared towards green tourism is truly geared towards. The travel companies know that these people believe in their own personal responsibility to do what they can to protect the planet.

The internet marketing of tourism related to green tourism shouldn’t be confused with other types of vacations such as an adventure travel. These usually do harm to the environment. Eco-tourism on the other hand must satisfy a number of different criteria that pertain to both the traveler and the well being of the host community. Online tourism marketing, such as travel SEO, is normally built around much of these criteria, as well.

For those interesting in this type of vacation, online tourism marketing, like travel SEO, has begun to notice the idea of going green by providing different vacation options for people interested in protecting the planet. While not every vacation can be a green one, that doesn’t mean you can’t choose to depart on one every now and then. It is important to work within the boundaries you can manage. Pay attention to the different ads of internet marketing of tourism for ideas which may suit you.

For the traveler who online travel marketing is focused on, the main motivation of eco-tourism is always the observation and appreciation of both the local ecology and the local culture. It must always include educational and interpretation features. As the internet marketing of tourism describes, it must benefit the host community by being organized for small groups by local businesses.

It must always minimize the impact on both the natural and cultural environment, and generate income for the host land. Hopefully, you and your group will come away with an increased awareness of the need for conserving the community’s natural and cultural assets.

Online travel marketing companies know and understand this better than you may think. Why do you think there is such an increase lately in travel SEO? They are looking to help their customers and make a profit at the same time. It’s a win-win situation for everybody involved.

Search engine optimization is a specialty of Brandon Thomas. He has been providing SEO services and conducting internet marketing for the last ten years. In this article, Brandon discusses online tourism marketing.