How to Sell Green & Increase Sales

October 25, 2009 · Posted in Marketing, Sales & Business Development · Comments Off 

Sweet Notes
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Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you.

Have you noticed there are cable television channels dedicated to green living, entire lines of green cleaning products, green cities, etc? And you’re wondering what green has to do with you and your business? Well, green could be your new marketing best friend.

One of the quickest ways to increase sales is to get complete strangers contacting you. One of the most effective ways to do that is direct mail. Read more

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Differentiating by Going Green

October 19, 2009 · Posted in Business Strategy, Marketing, Sales & Business Development · Comments Off 

Microsoft Office 2007
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As any experienced marketer knows, differentiating your business from your competitors is a primary key to attracting new prospects and customers and retaining them once they decide to become your customers. But will the same “hook” that attracted them to become your customer be enough to maintain their loyalty? Let’s examine a few strategies:

Low Price: As people are always price conscience, especially in this slow economy, this can be an excellent method to attract new customers. However, unless your company plans on being a “discount house” operation, you will need to evolve a different strategy to retain those customers, otherwise they will simply seek out the next big discount elsewhere. Read more

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Home Business Leverage – 4 Powerful Ways to Get Your Business System to Do the Work For You

January 5, 2009 · Posted in Eco Conscious Consumer, Eco Friendly Business, Eco Friendly Products · Comments Off 

publicidad_evolucion_estrategias
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So What Is Leverage?

When considering sourcing a the Best Big Ticket Business Opportunity or Product to market, it is really worthwhile to consider the ‘Power of Leverage’ in running our Business. ‘Leverage’ means to do the work once, and to benefit from what you have put in place again and again and again.

Why work day in and day out doing the same thing over and over again, exchanging your time and your life for money, just like having a job. Read more

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The Benefits of Green Tourism to the Travel Industry

December 17, 2008 · Posted in Green Business 101, Green Business Basics, Starting a Green Business · Comments Off 

IPatong traffic at night
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It seems like everyone is It  going green these days. The travel and tourism industry is no different. I’m sure you’ve noticed this trend in advertising and travel industry marketing. As crazy as it may sound, these are two areas where you may not think about green living, but enough people are becoming more aware of its implications to make going green with travel SEO a growing trend.

In other business niches, the idea of going green means big profits, which is another reason why so many hotels are embracing the notion of green travel marketing.

Unfortunately, there are a small number of people out there who don’t believe in global warming and the only reason that companies are going green with their online tourism marketing campaign is to get more money. Read more

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