Stick out Like a Green Thumb

Thursday, October 22nd, 2009

photo credit: Susan E Adams In the wake of An Inconvenient Truth, the eyes of the business world have opened wide to the consumer demand for doing greener business. As a business advisor, I have noticed this trend and the companies that are embracing it. My clients are always looking for ways to set apart [...]

Green Investing – The Gold Rush

Saturday, January 10th, 2009

photo credit: angela7dreams Green investing is growing up. Previously the province of a small number of investors who chased an even smaller number of companies, the market for environmental technology has expanded dramatically in recent years. And it has captured investors’ wallet share along the way. Inflows into green funds totaled $766 million for the [...]

Organic” Is A Marketing Label

Thursday, December 18th, 2008

photo credit: OakleyOriginals With everyone and their mother jumping onto the Green Movement bandwagon, words like Organic, Natural, Safe, are tossed around like water balloons at a county fair. If you’re the one catching the balloon, make sure it doesn’t unexpectedly go SPLAT all over you. The key to successfully navigating the New Green World [...]

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