Stick out Like a Green Thumb

October 22, 2009 · Posted in Business Management, Business Strategy, Green Business Investments · Comments Off 

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Creative Commons License photo credit: Susan E Adams

In the wake of An Inconvenient Truth, the eyes of the business world have opened wide to the consumer demand for doing greener business. As a business advisor, I have noticed this trend and the companies that are embracing it. My clients are always looking for ways to set apart their business in order to increase their company’s bottom line. For many companies using environmentalism can be a very effective way of differentiating their business from their competitors.

One example of a company that uses its green thumb to stand apart from the crowd is Greenkarat.com. They sell rings that are made of recycled gold and platinum taken from old jewelry and other items. Read more

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Green Investing – The Gold Rush

January 10, 2009 · Posted in Eco Conscious Consumer, Eco Friendly Business Grants, Green Business Ideas · Comments Off 

bamboo forest
Creative Commons License photo credit: angela7dreams

Green investing is growing up. Previously the province of a small number of investors who chased an even smaller number of companies, the market for environmental technology has expanded dramatically in recent years. And it has captured investors’ wallet share along the way. Inflows into green funds totaled $766 million for the year ending May 31, according to Morningstar, compared with $37 million in net outflows from religious funds over same time period. (Morningstar tracks these two subcategories under the umbrella of socially responsible investing, or SRI, funds). “The interest has turned from ‘maybe I’ll dabble in this’ to ‘this is an asset class I should include in my portfolio,’” says Jerry Moskowitz, president of FTSE Americas. Read more

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Organic” Is A Marketing Label

December 18, 2008 · Posted in Business Strategy, Green Industry, Marketing · Comments Off 

Muy delicioso!
Creative Commons License photo credit: OakleyOriginals

With everyone and their mother jumping onto the Green Movement bandwagon, words like Organic, Natural, Safe, are tossed around like water balloons at a county fair. If you’re the one catching the balloon, make sure it doesn’t unexpectedly go SPLAT all over you. The key to successfully navigating the New Green World and knowing whether you are purchasing safe, healthy and nutritious products is having a solid understanding of how to read the labels, and what the words Organic and Natural really mean.

Fertilizer Increases Yields

Widespread, frequent and excessive use of synthetic organophosphate fertilizers began in the 1930s, when such fertilizers became affordable and accessible to the masses. Food production quickly increased as a result of fertilizer use. Unfortunately, the effects of widespread organophosphates would not be realized for many years. Read more

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