Are Americans Willing to Pay More For Environmentally-Friendly Products?

January 6, 2009 · Posted in Eco Friendly Products, Green Business Ideas · Comments Off 

green roof living wall
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In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products?

For the segment of the population that is most affluent, most educated and most eco-conscious, the answer has always been – yes.

Now, a survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies, shows that an ever increasing number of Americans are willing to pay more for environmentally friendly products. Read more

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Value of Green Education For Employees and Companies

December 18, 2008 · Posted in Business Strategy, Green Business 101 · Comments Off 

Tutu Jones opens for Al Green - The Blue Shoe Project
Creative Commons License photo credit: The Blue Shoe Project

There is a new workforce brewing as we move into the green business movement with many challenges between employees and employers.

The National Environmental Education Foundation (NEEF) set out to gauge earlier this year, in 2008 “how leading companies approach internal employee education and engagement.” As part of a larger study on corporate environmental and sustainability education it surveyed more than 1,300 people.

Now the numbers may be skewed because the respondents came from a largely environmentally minded audience. Read more

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