Going Green – 10 Tips For Eco-Friendly Exhibiting

Filed Under (Business Strategy, Marketing, Sales & Business Development) by davidguide on 30-10-2009

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Ferris Wheel
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There’s no question that consumers are starting to pay attention to eco-friendly companies. With the threats of global warming, over-filled landfills, water shortages, and many other environmental concerns looming on the horizon, some businesses that want to make a difference in the world-and attract a large amount of consumer goodwill-are choosing to go green.

There are plenty of reasons to consider environmental factors when planning for your next exhibit. If your industry is not traditionally linked with environmental movements, having a “green exhibit” is a great way to stand out from the crowd. Add to that the fact that you’re doing your part to make the world a better place, and you’ll feel less guilty for blowing your competition out of the water. Here are ten tips for going green at your next exhibit.

Are You a Green Entrepreneur Because of the Environment or Just Leaching off Taxpayer’s Money?

Filed Under (Start Up Business) by davidguide on 29-10-2009

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Air pollution ! #2
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Many “environmentally correct” mutual funds are available, but many are not making much money. Yet they do have a bit of a following, which is good to see, unfortunately it appears many are not good business models and taking total advantage of the Green Media Hype, without making a profit or even providing that much “green” or environmental assistance to the reality of pollution.

Perhaps this article will help me illustrate my point: In the Napa Valley, CA Register:

Green business is a highly underrated opportunity for small business.The exploding opportunities for entrepreneurs continues to be in organic products, trash and recycling of garbage, and marketing to the “green lifestyle” clientele. So why is green in these days, and why do we know have an ever-expanding $280 billion green industry? One reason is the growing number of regulations that push our industries and communities to leave less of a “carbon footprint.”

How to Make Your Business Green

Filed Under (Business Strategy, Marketing, Small Business Operations) by davidguide on 15-10-2009

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World's 7th tallest building.
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Adopting environmentally-friendly business practices has become more than a passing trend – companies and organizations are rapidly learning the importance and benefit of becoming green. Not only will you do your part to encourage and support eco-friendly habits, but you may just find you have more greenback in your wallet by going green.

Recycle and Reduce

Take a good look at what your company consumes and see what (if anything) can be recycled and reduced in use. Recycle all paper products, bags, and cardboard, and other applicable business products. Try and print less and communicate electronically whenever possible.

17 Ways to Make Your Small Business More Earth Friendly

Filed Under (Start Up Business) by davidguide on 13-10-2009

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Robin refactoring client workshop output
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Whether or not you believe global warming could be the end of civilization, there are other compelling reasons to take action to be environmentally friendly in your business. Respect for the planet and life all around you is the most basic of those reasons, but here are three others: it will reduce your costs, increase your efficiency, and add to your USP (unique selling position).

By following the familiar reduce, reuse, and recycle mantra you can save financially, which will allow you to invest more into growing your business or free up family finances.

You can increase your efficiency and get more organized by making small “green” changes such as printing less.

Veggie and Green Store – How Going GREEN Can Turn Into a Network Marketing Opportunity Cash Cow

Filed Under (Eco Conscious Consumer, Eco Friendly Products) by davidguide on 06-01-2009

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SuperTarget Durham, NC
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There are a lot of network marketing opportunities with today’s diverse niche products, services, marketing medium, technology and even scientific discoveries.

Health products are the pioneer network marketing opportunity. Marketing supplemental foods of Forever Living is one. Low calorie beers and fortified foods also offer similar opportunity, but they already are in public groceries. They do not require network marketing anymore.

Two network marketing opportunities are vegetables and environment products.

Start a Mini Farm Business in Your Backyard Or Small Acreage

Filed Under (Business Strategy, Eco Conscious Consumer, Eco Friendly Products) by davidguide on 06-01-2009

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IMG_3117
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In this new world of eco-consciousness, concern of global warming, home business and entrepreneurship, a gourmet treasury of backyard mini-farm opportunities are being born. They range from substantial extra streams of income to full-time income, and from rooftops, even apartments (!) to farms on small acreage. Out of the ashes of the farming disaster in the 1980s came a new form of organic small acreage or backyard farm, the “micro eco-farm.” The Center for the Micro Eco-Farming Movement, there are reports of angora rabbits being raised in apartments, organic herb gardens in backyards selling herbal crafts over the internet, miniature sheep, miniature dairy cows, organic flower farms on small acreage, heirloom vegetable farms on small acreage, garlic farms on small acreage, flower seed farms from backyards, and the list goes on.

Go Green! Start A Home Based Business

Filed Under (Eco Conscious Consumer, Eco Friendly Business, Eco Friendly Products) by davidguide on 06-01-2009

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Humpback Whale Breaching In Icy Strait
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Have you ever wanted to start your own home based business, and go green in the process? Each day we hear how much we contribute to green house gases and global warming. The daily commute to work, with the carbon dioxide emissions from our automobiles, is just one of the contributing factors.

The consumption of energy involved in running a traditional brick and mortar business can be drastically reduced by starting a home based business.

Here are a few green benefits by working from home.

Measuring Your Carbon Footprint

Organic” Is A Marketing Label

Filed Under (Business Strategy, Green Industry, Marketing) by davidguide on 18-12-2008

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Muy delicioso!
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With everyone and their mother jumping onto the Green Movement bandwagon, words like Organic, Natural, Safe, are tossed around like water balloons at a county fair. If you’re the one catching the balloon, make sure it doesn’t unexpectedly go SPLAT all over you. The key to successfully navigating the New Green World and knowing whether you are purchasing safe, healthy and nutritious products is having a solid understanding of how to read the labels, and what the words Organic and Natural really mean.

Fertilizer Increases Yields

Widespread, frequent and excessive use of synthetic organophosphate fertilizers began in the 1930s, when such fertilizers became affordable and accessible to the masses. Food production quickly increased as a result of fertilizer use. Unfortunately, the effects of widespread organophosphates would not be realized for many years.

Go Green With Your Business Promoting

Filed Under (Business Strategy, Green Business Basics, Small Business Operations) by davidguide on 18-12-2008

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Greenroom Green Wall
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Everyone is concerned about the effects of global warming and protecting our environment, and avoiding the dangers posed by the continued abuse of the environment. Individuals and businesses are finding ways to be more environmentally conscious. The buzzword on being proactive for the environment is Green.

Go green with your business promoting. Show your customers that you are as concerned about conserving natural resources and protecting the environment as they are. Show them your willingness to do your part to reduce the amount of waste you create that ends up in land fills and adds further harm to natural resources and our environment.

Green Technology Marketing and the Triple Bottom Line

Filed Under (Green Business 101, Green Industry, Marketing) by davidguide on 17-12-2008

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BART Station, lost in emptiness
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Social and environmental issues play a greater role in consumer and B2B choices than ever before. The “Green” movement was on the fringes of mainstream culture just a few years ago. Today, global warming, eco-sensitivity, fair trade and sustainability are issues that can have a tremendous impact on businesses of all sizes. A relatively new marketing model — the triple bottom line — offers businesses of all sizes an opportunity to create sustainable businesses that benefit people, the plan and corporate profits.

While the traditional marketing model’s success is typically judged by increased revenue, there is a new approach adopted by companies who want to become sustainable businesses. The triple bottom line – economic, social and environmental – creates a framework for marketers to use their knowledge of customer attitudes about sustainability and environmental issues to inform and influence a company’s external communications and executive-level decision-making.