Eco-Friendly Marketing – What’s Your Green-Ability?

December 17, 2008 · Posted in Business Strategy, Green Business Basics, Marketing · Comments Off 

CORN furniture store 15
Creative Commons License photo credit: Torley

Take Your Company’s Green Initiatives, Make Them Work for You and Add Green to Your Bottom Line.

So, your company has a Green Initiative. Maybe you’ve started recycling paper and other products, utilizing biodegradable and renewable resources, choosing sustainable sources for the materials you consume, utilizing energy saving devices or solar powered energy or begun working to reduce your carbon footprint another way. Even if you’re only taking part in one of these initiatives today, it’s likely that your company has invested time, effort and funds into the program – which, by the way, is a lot of additional work you were not doing five years ago. Working to preserve the environment is a noble cause that many companies are making part of their business plan or social responsibility plan, but it also provides those companies a big opportunity to reach out to green consumers and promote their products and services.

Now that your company is putting forth all this extra effort, it’s time to examine your environmental practices and take the positive steps that can help you add profits to your bottom line. Read more

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