Environmentally sensitive practices are becoming increasingly important for many businesses and restaurant franchising is no exception. The environment is a hot topic and the public is becoming more vocal about what they expect from retailers, manufacturers and service providers alike. Environmental issues which are foremost in the public’s mind, and which restaurant franchises must now take into account, include energy conservation, recycling and organic locally sourced food.

In Britain, a government sponsored “Green Achiever Scheme” has been created to enable companies to demonstrate their environmentally friendly credentials to suppliers, customers and other bodies interested in green business. In the United States, federal tax incentives and recycling programs have been set up to facilitate those companies wanting to improve their green credentials. The number of restaurant franchises opting into such schemes in both countries has been steadily growing, as business owners take note of the public’s demands when it comes to the environment.

Consumers are becoming more aware of the environmental impact of their personal choices and, when it comes to opting where to spend their cash, are increasingly influenced by ethical business practices. Restaurant franchises have started to realize how important green credentials are to customers and investors alike. Environmentally friendly practices are gradually being introduced into every aspect of the restaurant franchising businesses. These practices range from installing solar panels, reducing carbon emissions and using non-toxic cleaning products to eliminating non-recyclable packaging and reducing the amount of all packaging used, filtering cooking oil for reuse and sourcing local, fair trade or organic produce.

Although no official data yet exists on the number of green restaurant franchises, the green market is definitely growing, according to the International Franchise Association, the industry’s largest trade group. The association has seen an increase in inquiries about green restaurant franchises, as well as a bigger presence at trade events. The green phenomenon has been seen across the board, which is to say that existing franchises are becoming greener and also that new franchises are starting up who are basing their whole concept on being environmentally conscious. Although the green concept has been with us for at least 25 years, it is only in recent years that this trend has become mainstream.

However, it would be hard to beat the eco-friendly credentials of one new restaurant franchise, which has taken the whole green concept to a new level. All of its fixtures and fittings are environmentally friendly, from seat cushions made from soybean oil to counter-tops made from recycled detergent bottles. Utensils are made from potatoes and containers from cornstarch, both of which biodegrade in 30 days. Ninety-eight per cent of all food served is organic and discounts are offered to customers who return pizza boxes for recycling. The building even meets environmental standards created by the US Green Building Council. Whilst this may be an extreme example of eco-friendly restaurant franchising, all the trends point to more businesses following eco-friendly policies.

restaurant franchise http://www.newfranchiseonline.com/

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The world is becoming extremely environmental conscience. With great pushes to save the environment and reminding everyone that they can do their part, the market in green has become huge. By the “green” market we are speaking of items that are environmentally friendly. There are several areas where the opportunities for small businesses are huge.

One area is the search for green apparel. Individuals are looking for eco-friendly clothing and the market in this area is growing. This means using organic materials such as cotton and using environmentally friendly dyes. Small businesses can find a market in this area because they can offer unique environmentally friendly clothing. More and more designers are becoming eco-friendly and the need for the service is growing. Getting your foot in now on this type of green business could be very beneficial for you.

Another green market which is growing is the use of solar energy. Many experts see this use of this growing, meaning that those who can install it will be in high demand. Starting your own small business in this area can tap into the green movement and hopefully provide a large and successful market for you.

Also, if you can teach a business what areas they can become more eco-friendly in you can start a small business in this area. Individuals who can advise businesses on making environmentally friendly choices and decisions are growing in demand. You can get your foot into the green market by providing the information to those who want to go green but aren’t necessarily sure how.

Going green is rising in popularity. If you are looking to start a small business looking into this growing market would be a very valuable starting point.

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It looks like investing for green now has a double meaning.

A couple of years ago, if you would have asked someone about “green investing” they probably would have told you that you were just trying to make some cash. Today, “green investing” not only means investing to make money, but to invest your money in an environmentally friendly way.

So, how can you get in on this type of investing? Aside from investing in mutual funds that specialize in these sorts of companies, it seems like there’s really one of two ways for you to invest your hard earned money “greenly”:

1. Invest in companies whose sole purpose is to be environmentally friendly – i.e. companies that focus on recycling, research and development of renewable/alternative fuels, etc.
2. Invest in companies who have put significant resources into making sure they do business in the most environmentally friendly way possible – i.e. making their offices more energy efficient, encourage their employees to telecommute, etc.

Now that you know where to start, how do you go about finding these sorts of companies? Listed below (in no particular order) are some simple things I have done in the past in order to identify companies that are doing things a bit greener than their counterparts.

* Keep up to date with current events. Sites like Treehugger.com and Hugg.com are great places to find stories on environmentally friendly companies.
* Keep your eye open for environmentally friendly products when you’re out shopping. In most cases, companies that are willing to put out environmentally friendly products tend to be environmentally friendly companies!
* Remember that industries such as oil, logging, home building, etc. probably aren’t the best places to start your search.

Keep in mind, just because a company does things in an environmentally friendly way doesn’t necessarily make them a good investment. Please make sure that you do a good job of researching each company (meaning you have to put in the due diligence) before you decide to invest in them.

There’s no point in investing in a green company if it’s not going to give you a good return on your green!

Please visit Saving Without A Budget for more money saving tips like this. Saving money is easy, I’ll show you how.

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A Green Business is something to be proud of. By establishing such a business you are contributing to the well being of the Planet and of your fellow man. It doesn’t matter if you are a consulting firm that advises others on the best ways to Go Green or if you sell merchandise that is “green”, by adding your voice and your resources to the Eco friendly movement then you are doing the world a great service.

As the Green Movement gains momentum and more companies are joining the fold it is important to make certain that your business does not become another tree among the ever growing forest. You have to market your business in such a way that it is noticeable and necessary while maintaining the right to be Green.

It’s not easy being Green especially if you are a small business just starting out in the Eco friendly business market. Consumers that are environmentally concerned are also environmentally savvy and know what to look for when shopping for goods and services that boast about being good for the environment.

Greenwashing is a negative term that you never want attached to your business. It means that a company claiming to be eco friendly and green is exaggerating and in truth, their practices of going green just do not hold up under closer inspection. Your business can avoid being accused of Greenwashing by practicing what you preach.

If you deal in energy saving light bulbs, use them in the office, the break room, where ever you can. If you trust the product enough to sell it then use it. If you’re company advises others on ways to Go Green then follow your own advice. Recycle, reuse, install solar panels, water saving products, and whatever else you tell your clients to do.

Remember, no matter how well you advertise your business and market your products, if consumers have no faith in it then you will simply not make a profit and your business will become untrustworthy and a laughing stock.

When it comes to marketing your business and goods look for ways to reduce waste associated with traditional advertising techniques, including the newspaper and other print publications. More newspaper companies are using recycled materials, so if you plan on using the print media make sure your ad appears in a paper that is proud of being recycled. A popular alternative is using online services as a way to market and advertise your business. There are several methods and ways to do this, from creating an entire website devoted to your business, to using ads such as pop up ads or text based ads that appear on websites. A new addition to the online advertising game is sites devoted to marketing Green businesses. These sites allow consumers a place to go to and search databases based on location and products that are eco friendly.

The key to marketing your business and your green products is letting consumers know that it exists. Advertising such a business can be tricky as you will certainly not want to waste resources which may be mistaken as Greenwashing. Get your name out there by word of mouth, through online ads, and with any other innovative and clever method you can think of.

Other ways to market your Green Business can include: offering free recycling at the business location, or offering free seminars on how to go green. Become a positive voice in the community and encourage others, including the city to go green.

Marketing your green business will require extra effort but the rewards are well worth it not just for your profits but for the Earth as well.

The Green Pages is the leading environmentally friendly directory for people who want to shop smarter to help the environment. To help Mother Nature, please visit Eco Services.

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Adopting environmentally-friendly business practices has become more than a passing trend – companies and organizations are rapidly learning the importance and benefit of becoming green. Not only will you do your part to encourage and support eco-friendly habits, but you may just find you have more greenback in your wallet by going green.

Recycle and Reduce

Take a good look at what your company consumes and see what (if anything) can be recycled and reduced in use. Recycle all paper products, bags, and cardboard, and other applicable business products. Try and print less and communicate electronically whenever possible.

Reduce Emissions

One of the biggest contributors to global warming is emissions from vehicles. Encourage employees to carpool. Allow them to work from home a couple times a day or work a 10-hour 4 day week to reduce gasoline consumption and emissions.

Power Down

Turn off your computer and other office electronics at the end of the day. The EPA estimates that simple act can save nearly $75 every year.

Recycled Products

When you can, purchase recycled products or those with the “post-consumer” waste seal. If you’re a retailer, sell organic or environmentally-friendly products.

Go Paperless

If you send out statements or invoices to customers, offer them the option of electronic notification and direct debit payment or automatic bill pay.

Replace High-Energy Fixtures

Use CFL light bulbs and upgrade your old equipment to more energy efficient models.

Get Some Fresh Air

If you can, open your windows to get fresh air instead of turning on the air conditioner.

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Whether or not you believe global warming could be the end of civilization, there are other compelling reasons to take action to be environmentally friendly in your business. Respect for the planet and life all around you is the most basic of those reasons, but here are three others: it will reduce your costs, increase your efficiency, and add to your USP (unique selling position).

By following the familiar reduce, reuse, and recycle mantra you can save financially, which will allow you to invest more into growing your business or free up family finances.

You can increase your efficiency and get more organized by making small “green” changes such as printing less. For example, fewer piles of overflowing paper will make it easier to keep that working space clean and uncluttered so you can stay focused.

Sharing that you care, whether it’s about the planet, the people, or some other angle, or some other cause entirely, helps you connect with your market and become more “real” than just a hidden person behind a faceless website. It’s okay to allow your personality and passions to shine through your website and marketing. In fact, it’s smart marketing!

So with those benefits in mind, here are some small steps you can take to make your business greener:

1) Reduce the amount of paper you use. Before you print, think. Do you *really* need to print out that email or document? If you just need a backup copy, pick up an inexpensive USB thumb drive and use it to save copies of important files.

2) Reuse and recycle. Keep a small box or tray for paper that you’ve printed on but no longer need and announce to your children that they are welcome to color, paint, cut, etc with the paper. Kids don’t mind recycled paper and some really creative projects can result from paper that’s already been used.

3) Buy EnergyStar appliances. Watch the energy usage on any appliances you purchase–computers, sergers, sewing machines–whatever tools are required for your trade. Always turn them off when not in use.

4) Go paperless for billing. Many business models easily lend themselves to e-billing. If yours does, do it. It will save you not only paper/envelopes, but also time and postage. Bills get where they need to go quicker, too.

5) Use organic, recycled and/or natural elements. If you’ve got choices in the materials you use, take a few minutes to research your options. You may be pleasantly surprised by the range of choices available.

6) Choose reusable. Instead of notebooks and paper for your to do lists, consider a dry erase board or go to a digital online version. Try Google Calendar instead of a paper planner. If your products require certain materials during the production process, can you use something reusable instead of disposable?

7) Buy in bulk. You’ll save time as well as trips back and forth to the store if you purchase in bulk.

Change your lighting. Open the windows in your home office or working area and enjoy the beautiful, natural light! Replace your old style light bulbs with energy-saving fluorescent bulbs to save energy and reduce your electric bill.

9) Choose a VA (virtual assistant) instead of an in-person assistant. Work with employees or contractors who work from their homes and you’ll help save the gas and emissions from cars driving back and forth as well gain as many, many other benefits.

10) Combine errands and schedule meetings selectively. Can you do them all on one day? Fewer trips in your car are better. If you can eliminate some errands by having the USPS carrier (who’s already driving by) pick up packages or meeting with clients via Skype instead of in-person, consider it.

11) Buy Green Tags. With green tags you can compensate for your CO2 usage. I purchase mine through Green Tags USA.

12) Go 100% Replanted. Through Replant Trees you can have trees planted to make up for your paper usage.

13) Choose your packaging materials carefully. You can find green packing materials starting at sustainablepackaging.org Recycle or reuse when feasible.

14) Deliver your products digitally. Can you offer a digital version of your products? How about offering your patterns as a PDF download? Or a PDF ebook option of your printable book? Encourage the digital options. Check out e-junkie.com for an easy way to sell digital items online.

15) Sell locally. No need for shipping if you sell to local customers. Try craft shows or farmers markets if they fit your products. You can find listings online at Indie Craft Guide or Indie Craft Shows. Depending on your products you could also work out discounts or commission based deals with tourist shops, museums, locally owned bookstores and other businesses or organizations in your local area.

16) Support green businesses. Does your webhost power their servers with green energy? Does your printer offer recycled paper for brochures or business cards? Look for ways to support other businesses who are making an effort to be green.

17) Share your commitment! Several websites (EcoFirms, EcoBusinessLinks, Green People, Coop America, and others) maintain link directories of eco-aware businesses. Add yours if you’re taking action steps to be earth friendly.

Work at home mom extraordinaire Michelle Shaeffer publishes The Muses Brainstorm, a weekly ezine with tips to help you balance, manage, and market your home based business. If you’re ready for inspirational guidance and bright ideas sign up free at http://www.thesmallbusinessmuse.com

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Sometimes it takes one event or trigger to change your life or the direction you are going. I have been very much in my element the last 12 months trying to develop more and more content and services for consulting and coaching clients. I have had clients on a regular basis, even though I always feel I should have more, based on all the time I spend finding them.

As any good coach and entrepreneur should, I keep up on the developments in the industry and believe in the concept of “paying it forward”. The developments in our economy didn’t really help my relatively new company.

Like a small, little seedling, it has been pelted by the storms of uncertainty, increasing prices, tightening of disposable income, and the possibility of a recession.

Digesting lots of training materials and marketing advice showed that a focused, niche approach is important to find the right clients. I thought focusing on top-performance for individuals and companies would be a narrow enough niche.

Have you ever lived through a period of time where you felt you are working hard, helping people, providing good content, being available for others needs, and generally follow what you believe the experts recommend – only to find out that you don’t generate nearly enough income?

A friend of mine send me a message stating: “While working with my hands this weekend, instead of using my head, as I normally do all day, I realized that I didn’t create a business but a job for myself that pays less than what I would make in a corporate environment and bears much more responsibility. I want to change that.”

I thought about this statement and came to the conclusion that she was right. Being in business and working long hours with no vacations is supposed to be a price to be paid for a limited time to get the business going, but not a decades-long state of affairs.

I realized that I had created a job but not the success I wanted to achieve for the company, it’s team members and myself. What I found I was missing was more focus for my passion of coaching.

I asked a few friends earlier in the year how I would know that I have discovered a new, deeper level of focus within my passion. All they said was: “You will know when you experience it”.

For me that moment came the day after I participated in a webinar about everybody’s Green Potential. I felt that I wanted to combine what I had done so far with issues of the environment. That’s how the term “Eco-Conscious Coaching” was born and I am excited to develop all kinds of services and products around it in the near future.

At the start of something new, I think it is helpful to have some definitions to achieve clarity for readers, interested participants, clients, and companies contemplating to adopt what we will have to offer.

The short form “Eco” stands for the word Ecology. Ecology (from Greek: ¿¯º¿Â, oikos, “household”; and »Ì³¿Â, logos, “knowledge”) is the scientific study of the distribution and abundance of life and the interactions between organisms and their natural environment.

In the context I am using “Eco”, it goes back to a more business and work oriented view developed by the German biologist Ernst Haekel. He came up with the term “Oekologie” and defined it as the relationship between an organism and the environment. For me, this organism is the human being.

The term environment is applicable both as the immediate space something occupies as well as the environment in the sense of nature as a whole.

Consciousness is a little harder to define and allows for more variety. I apply it in this way: Consciousness = self-awareness, and the ability to perceive a relationship between oneself and one’s environment”.

Put together I would define: “Eco-consciousness is the awareness of the relationship one has with environment (nature) as it relates to the impact of our actions and decisions.”

When looking at eco-conscious coaching and consulting, I want to bring this awareness of our actions into the field of life- and work- improvement. As an example, let’s take the attribute “Motivation“. When helping others become top performers this attribute plays an important role, both for the leader as well as the follower.

When the eco-conscious aspect is added, we can not only talk about the things it takes to motivate oneself or others to do certain things or be aware of certain circumstances, but now we can add the ecological aspect. I can motivate someone to be better organized, thereby achieving higher efficiency.

If, at the same time, I provide guidance for the use of environmentally friendly processes, procedures, policies, materials, and explanations to the why, I can achieve higher efficiency with a lesser impact on the ecology/nature/environment.

In addition, this consciousness in the form of increased awareness can be highlighted to the employees, the clients, and everybody in the market place.

Studies have shown that people want to be, live, and act in harmony with nature and their environment, if they have the choice.

In general, when people have the choice to pick between something natural, organic, environmentally friendly, and a similar item without these attributes, they overwhelmingly go for the environmentally superior product or service.

Studies have shown (I actually supported a very recent study directly) that more than 70% of people in the US want to work for eco-friendly businesses and like to act eco-friendly if the choice is of similar quality, price, or effort. The Unites States is just awakening to the Green revolution. There can be no doubt about the huge demand for information, solutions, services, everything involving eco-conscious approaches.

I believe individuals and businesses want to be more environmentally friendly but often don’t know how.

We will develop services and products to help fulfill this desire and offer new solutions to high performance at work and in private life. Most importantly, eco-conscious behaviors, adopted from coaching sessions , workshops, webinars, or home study courses will provide a more fulfilling and joyful life.

The combination of success and joy is what we all try to find, and a heightened level of eco-consciousness will lead us there. It will be mind-boggling and eye-opening to demonstrate that eco-consciousness means more fun, more success, mire joy, more comforts, and not less, as many officials have lead as to believe for way too long.

I am excited about the prospects and hope to receive a lot of feedback, suggestions and participation as we develop a range of services and products to help everybody lead a more eco-conscious life.

Axel Meierhoefer is an eco-conscious performance coach, author, and the founder of Axel Meierhoefer Consulting (AMC LLC). His motto is” Helping others help themselves achieve success”. If you’d like to get on his E-mail list for more articles, or like more insights, goto http://www.meierhoefer.net/blog or email AM@Meierhoefer.net

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There’s one thing you need to know about the green consumer. They want to know.

According to the Roper Green Gauge, over 50% reported they would do more if they only knew what and how. So moving your communications to educate and inform can do a lot to grow your green business.

While representing an eco-friendly paint company, we raised the issues of indoor air pollution which is caused in part by the out-gassing of toxins in conventional paints, stains and cleaning products. We built into their quarterly consumer catalog an educational component called “Did You Know?” Sprinkled throughout the pages were various statistics that enlightened consumers.

For instance, using EPA statistics, we informed them that “indoor air pollution is two to twenty times worse than outdoor air pollution even in a heavily industrialized city.” A few pages later, a statistic from Scientific American stated, “A baby crawling on a conventional carpet inhales the equivalent of four cigarettes a day.”

These eye-opening facts broadened their audience considerably, bringing many mainstream people into their consumer base who now understood the close-to-home benefits of their products. Then we launched the branding line for their non-toxic paints, “Beauty without the Beast.” We struck the balance between the reasons people buy their products: To beautify their homes AND avoid unnecessary toxins – the real reason for that “just painted smell.”

Most of us trust the marketplace to bring us products that are safe, useful and effective. Consumers have not trained themselves nor felt the need to examine everything that’s out there before they purchase. But that’s beginning to change.

The thousands of recalls of everything from children’s toys to chopped meat are beginning to wake up and energize a more informed consumer. They’re demanding to know more before they buy and that has profound implications for marketers.

You can build a viable base by telling an educational story. By informing how your product or service does the job well and helps the environment at the same time. That way the message is not just about saving the planet out there but improving their life right here.

No one, whether they’re an environmentally-conscious consumer or not, wants to bring unnecessary toxins into their homes, or buy unsafe toys, or use potentially harmful products. They just didn’t know they were.

When you educate, you marry emotion to intellect, the heart to the head, the planet to the person. The more you educate your customer, the more you build trust. The more you build trust, the more likely you are to win their business.

http://www.greenmarketingblog.com

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It’s a good thing that “going green” is finally a trend. Big businesses are going green with environmentally safe products, environmentally safe fabrics and environmentally safe packaging. But, the trash isn’t entirely off the streets yet.

There are still companies cutting corners and not only that, but we our starting to feel the crunch from the lack of valuable resources. Worrying about the environment is not just worrying about maintaining safe guidelines on resources we use. But, it also includes making sure we have resources to use in the future.

With new natural gas cars and gas plus electric models entering the market, our reliability on oil will be considerably lower in the near future. But, having a natural gas car means that you won’t be able to take a cross country trip just yet. Natural gas facilities aren’t everywhere like gas stations are now. Plus, filling up can take up to about sixteen hours as reported by Rex Roy, a Detroit-based automotive journalist who has recently released his first book, Motor City Dream Garages.

While gas consumption is a major concern, we also need to look at other issues we face. Taking gas consumption as a warning, it is imperative that we look around at other issues like pollution. Looking at a country like China can help us understand what could possibly happen to anyone else if eco-friendly measures aren’t taken.

Hearing the numbers from China’s present consumerism habits is almost breath taking. To watch what can happen to a country in need and devouring everything it needs is an eye opener and to think that those problems manifested out of its emulation of the American lifestyle is scary. We need to start setting a better example?

Remember when there were rules like take what you need and make sure you use all that you take? Waste is intolerable. But, until we feel the crunch from the lack of resources do we understand why those basic principles were so important.

The vicious cycle of consumerism becomes compounded by the waste left behind. If it doesn’t go in the air, it goes in the ground. Either way, it’s another issue to be resolved. So, we are burning both ends of the candle. And we need to learn how to do one major magic trick before our candle burns up completely.

We need to learn how to slow our consumption to a pace where everyone is full and nothing gets wasted while we maintain a healthy growth of future resources. Plus, we need to learn how to better manage the exhaust rate even when our consumption level is healthy. But, the major problem we face is making each individual understand that consumption is entirely up to them.

You can look at big business. But, supply and demand are actually dictated by the consumers. The more we want, the more big business will supply. If we could actually get our wants under control, they would become predictable. Predictability would mean that supply and demand meet. Waste goes away. So, while you might want to blame all of our problems on big business, it really does come down to one person…you.

So, start using natural cleaners like Arm & Hammer Baking Soda. Use organic pesticides like Citronella. Buy locally produced organic foods and have more barbecues with natural gas rather than charcoal. Recycle everything you possibly can and heat this winter with alcohol based gel fuel. You’ll be very green and leading by example is the best way to get everyone else around you involved as well.

Jessica Brylan has been a student of construction all her life, under her father who retired in 2004. Her passion turned to interior design and strangely evolved into becoming a fireplace expert. Her latest report DIY Fireplace demonstrates her knowledge and love of fireplaces. Read further details about The Ventless Gel Fireplace Reports.

photo credit: thingermejig

In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products?

For the segment of the population that is most affluent, most educated and most eco-conscious, the answer has always been – yes.

Now, a survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies, shows that an ever increasing number of Americans are willing to pay more for environmentally friendly products.

“Many American consumers, even in the face of economic uncertainty, express a willingness to pay more for environmentally friendly products,” said Anthony Leiserowitz, director of Yale Project on Climate Change.

Half of the respondents to the survey said they would “definitely” or “probably” pay 15% more for eco-friendly clothes detergent (51%) or for an automobile (50%). Forty percent said they would spend 15% more on “green” computer printer paper and 39 percent would do the same for “green” wood furniture.

What has been most surprising in this study is the fact that Americans who said their current financial situation is “fair” or “poor” were just as willing to spend 15% more on such environmentally-friendly products as detergent or wood furniture as those Americans more confident of their current financial situation.

As the green movement continues to grow, this survey should make it clear to industries across the board that green products will continue to increase in demand. Whether you are a manufacturer, small family business or service provider, it is important to increase the development or repackaging of your products as environmentally friendly.

As green becomes the norm, and probably the cost of entry for most products within the next 3 to 5 years, those firms that get a jump start on their competitors will have the best chance of capitalizing on this premium price differentiation. After that time frame, the green premium will most likely disappear and companies will have to look for the next marketing edge.

In the meantime, go green. It makes economic sense.

Robert Piller is President of EcoMarketing Solutions LLC, a company that helps businesses promote themselves to their customers and prospects using environmentally-friendly promotional products that won’t end up in a landfill. You can reach his blog at http://greenspotblog.com or reach him at robert@ecomarketingsolutions.com Robert Piller is also a guest speaker and free lance writer on green marketing issues.