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Environmental Justice and Environmentalism: The Social Justice Challenge to the Environmental Movement

Environmentally sensitive practices are becoming increasingly important for many businesses and restaurant franchising is no exception. The environment is a hot topic and the public is becoming more vocal about what they expect from retailers, manufacturers and service providers alike. Environmental issues which are foremost in the public’s mind, and which restaurant franchises must now take into account, include energy conservation, recycling and organic locally sourced food.

In Britain, a government sponsored “Green Achiever Scheme” has been created to enable companies to demonstrate their environmentally friendly credentials to suppliers, customers and other bodies interested in green business. In the United States, federal tax incentives and recycling programs have been set up to facilitate those companies wanting to improve their green credentials. The number of restaurant franchises opting into such schemes in both countries has been steadily growing, as business owners take note of the public’s demands when it comes to the environment.

Consumers are becoming more aware of the environmental impact of their personal choices and, when it comes to opting where to spend their cash, are increasingly influenced by ethical business practices. Restaurant franchises have started to realize how important green credentials are to customers and investors alike. Environmentally friendly practices are gradually being introduced into every aspect of the restaurant franchising businesses. These practices range from installing solar panels, reducing carbon emissions and using non-toxic cleaning products to eliminating non-recyclable packaging and reducing the amount of all packaging used, filtering cooking oil for reuse and sourcing local, fair trade or organic produce.

Although no official data yet exists on the number of green restaurant franchises, the green market is definitely growing, according to the International Franchise Association, the industry’s largest trade group. The association has seen an increase in inquiries about green restaurant franchises, as well as a bigger presence at trade events. The green phenomenon has been seen across the board, which is to say that existing franchises are becoming greener and also that new franchises are starting up who are basing their whole concept on being environmentally conscious. Although the green concept has been with us for at least 25 years, it is only in recent years that this trend has become mainstream.

However, it would be hard to beat the eco-friendly credentials of one new restaurant franchise, which has taken the whole green concept to a new level. All of its fixtures and fittings are environmentally friendly, from seat cushions made from soybean oil to counter-tops made from recycled detergent bottles. Utensils are made from potatoes and containers from cornstarch, both of which biodegrade in 30 days. Ninety-eight per cent of all food served is organic and discounts are offered to customers who return pizza boxes for recycling. The building even meets environmental standards created by the US Green Building Council. Whilst this may be an extreme example of eco-friendly restaurant franchising, all the trends point to more businesses following eco-friendly policies.

restaurant franchise http://www.newfranchiseonline.com/

photo credit: myadlan

photo credit: DocBudie

There’s no question that consumers are starting to pay attention to eco-friendly companies. With the threats of global warming, over-filled landfills, water shortages, and many other environmental concerns looming on the horizon, some businesses that want to make a difference in the world-and attract a large amount of consumer goodwill-are choosing to go green.

There are plenty of reasons to consider environmental factors when planning for your next exhibit. If your industry is not traditionally linked with environmental movements, having a “green exhibit” is a great way to stand out from the crowd. Add to that the fact that you’re doing your part to make the world a better place, and you’ll feel less guilty for blowing your competition out of the water. Here are ten tips for going green at your next exhibit.

Building a booth? Use eco-friendly materials. If you’re building a custom booth this year, you have several options for greener materials. First, try to avoid wood. The earth’s forests are nearly 80% depleted, and that’s bad news for our atmosphere. Trees breathe in carbon dioxide and exhale oxygen-so they may be our first line of defense against global warming. Leave a few trees standing by choosing another material to build your booth.

One more eco-friendly choice is recycled metal. While this may not seem like the most biodegradable choice, it’s much better than using non-recycled metals. For example, the process of recycling aluminum takes about 95% less energy than it does to create new aluminum from ore. Recycling steel uses about 60% less energy than making it from scratch.

Another option is wood/plastic composite. This building material is made up of sawdust from lumber and furniture companies mixed with fragments of plastic trash, such as soda bottles and garbage bags. There are many different brands, and the wood comes in colors ranging from deep ambers to espresso browns-as beautiful as natural wood, without the environmental price tag.

Consider your paints. Oil and latex-based paints are toxic to the environment-they contain poisonous chemicals that can’t be removed at a treatment plant. Leftover paint is often poured down the drain, and it gets into oceans and waterways. It also leaches from painted items in landfills, further damaging the environment. Even worse, VOC’s-volatile organic chemicals, such as cyanide-in paint evaporate at room temperature, contributing to global warming while coating your booth.

Instead of traditional paints, look for non-VOC paints made by big-name paint manufacturers such as Sherman Williams and Behr. Other eco-friendly paints are made from talcum powder, clay, and chalk.

Get green giveaways. When looking for a good giveaway item, choose with an eye toward minimizing trash. Avoid items that come in plastic packaging. Avoid plastic altogether, in fact, unless it’s recycled. Good ideas include cotton or hemp tote bags, food in recycled-paper wrapping instead of plastic, recycled plastic Frisbees, pens and other items, and ceramic mugs. Stay away from plastic bags, wood, and non-recycled materials.

Use energy-efficient lighting. Incandescent light bulbs are notoriously inefficient. They emit only 10% of the energy they use as light. The rest is given off as heat-which is why these bulbs can catch your lampshade on fire if you’re not careful. Instead, use fluorescent bulbs. These are much more energy efficient.

Use recycled paper. There are a lot of paper products involved in a typical exhibit: business cards, signs and displays, brochures and promotional materials. Why not use recycled paper? While most people think of rough, textured and off-white paper when it comes to buying recycled, there are many companies that make smooth, bright-white papers that are comparable to virgin papers.

Consider green printing. Some inks can be as toxic as paint. You can go green with your printing by choosing a green printer. Not all are created equally; their commitment to green printing can range from using energy-efficient operating procedures to printing with soy-based inks on recycled papers. Be sure to shop around when looking for eco-friendly printers.

Talk to your vendor. Some booth vendors are more eco-friendly than others. Some may operate under environmentally mindful conditions-using alternative energy and energy-efficient practices, for example-while others may have pre-fabricated booths built from eco-friendly materials. Be sure to ask your vendor for more advice on how you can create a green display for your next exhibit.

Going green doesn’t have to cost a lot of money. While you may have to buy a custom booth to go green, recycled and eco-friendly materials sometimes cost less than their non-recycled alternatives. Talk to your vendor, research your options, and take your time in designing an approach to green exhibiting that works for your company. No matter how far you go with it-from using recycled papers to building an entire booth from eco-friendly materials-you’ll be making a positive contribution.

G Green is director at http://www.justdisplays.co.uk/ based in Essex, UK. For a wide range of information on producing exhibition stands including a range of folding panel stands visit http://www.justdisplays.co.uk/folding.asp

photo credit: bbjee

Small-business owners often think of ‘going green’ as a double-edged sword. On one hand, many think of going green as the right thing to do to support the environment and the local community. Yet many also see it as an extra expense that cannot be recouped.

As a small-business owner, what should you do? Is the amount of time and money you’ll spend on going green worth the investment?

The answer is: Yes. Go green. More and more companies are going green every day.

Most small-business owners do not know that environmental management can be beneficial to the company in ways that go well beyond helping the environment:

· From an internal operations perspective, going green can actually reduce costs and help avoid liabilities, as well as present unexpected business opportunities if your company can provide an environmental solution to others. You can even go so far as to obtain certification from an independent third party so you can include their logo or “ecolabel” on your product and other green marketing materials. Ecolabeling helps market your product to green-conscious consumers.

· From an external perspective, by going green your company is that much more attractive to investors, lenders, insurers, customers and employees.

Environmental management is quickly becoming a bottom-line benefit – and a proverbial win-win – for small businesses.

Not All or Nothing

Environmental management is not an all-or-nothing proposition. There is so much that can be done to go green – from buying green products to recycling to using green technologies to moving to solar power. The multitude of options can seem overwhelming.

Yet, there is a tangible approach to environmental management that can be easily mapped out and implemented according to how you prefer to do business. It involves, simply, developing an Environmental Action Plan.

How do you develop this Environmental Action Plan? The place to start is the Environmental Protection Agency. The EPA has put together a workbook designed specifically to help small businesses go green. This workbook is called the Small Business Environmental Management Plan Workbook and can be found and downloaded at the Business.gov web site.

Step One: Develop an Environmental Policy

The first step is to take some time to develop an environmental policy. This is both an internal and external statement that formalizes your company’s level of commitment toward going green.

First decide what is most appropriate for your management and employees. Whether implementing a recycling program or moving to solar power, decide on what will work best for you. Then, put this decision into a formal document. The document will serve two purposes:

· to help communicate to the entire company your environmental level of commitment, as well as a first step toward communicating employees’ environmental responsibilities

· to help communicate your environmental management plans to suppliers, customers, shareholders, and the community so everyone will be aware of where your company stands in its efforts to go green.
There is also an environmental policy worksheet – including guidelines and samples – in the EPA Environmental Management Plan Workbook.

Step Two: Assemble an Environmental Manual

An Environmental Manual will be your “how to” document. This will map out the details of your environmental management strategy and how, exactly, you plan to go green.

This document should include things such as those environmental regulations and permits that pertain to your business, as well as best practices for environmental management. It is important to note that these details will be quite different depending on your industry and your business. Regulations, permits, and best practices will be vastly different for food service, healthcare service, or landscape service businesses.

And, of course, there is also an environmental manual planning worksheet – including guidelines and samples – in the EPA Environmental Management Plan Workbook.

Step Three: Go Green

Once you’ve got the details in place, it’s time to go green – according to your Environmental Policy and Environmental Manual. You must, of course, implement any necessary training and additional communication to company employees. You should also:

· Keep records of your environmental management activities

· Monitor your environmental compliance

· Measure your environmental performance

· Report your environmental results

Once your environmental management plan has been in place for a significant amount of time, you’ll also want to conduct an environmental review to see what’s working, what’s not, and what other policies you may want to put in place over time.

Conclusion

There is so much you can do as a small business to go green. While moving to solar power may be out of your reach, implementing a simple recycling program may be just the right fit. In fact, you may be surprised that the more you do, the more it will benefit both your company and the environment.

For more detailed information on going green, including Environmental Management and how to put together an Environmental Action Plan, go to the Green Business Guide section of Business.gov.

Nancy Sternberg, Business Gateway Program Manager, U.S. Small Business Administration

Nancy B. Sternberg was selected as the Business.gov Business Gateway Program Manager in May 2006. In this role, Ms. Sternberg is responsible for working with representatives from the 22 partner agencies to improve the delivery of services to businesses by providing a single access point for businesses to easily find government information, including forms and compliance assistance resources and tools. Ms. Sternberg moderated a press briefing for an audience of more than a hundred business leaders and business owners at the National Press Club to unveil the Business.gov site, which is designed to help businesses stay in compliance with federal regulations.

Recently, Ms. Sternberg rolled out a new version of the site that focuses on environmental management and how “going green” can improve the bottom line. Green business topics such as recycling and the use of green marketing are discussed as ways to increase a company’s revenue and appeal to environmentally conscious consumers.

photo credit: kevindooley

Calling all green business bods! Want to hear more about how environmentally-friendly technology can benefit your business? Or are you looking to further your environmental career by boffing up on the latest green science?

Green technology certainly is the way forward for smart business owners and job-seekers looking to move into a successful company. Advocates of green technology claim that the green revolution will be just as explosive and all-encompassing as the advent of information technology in the last 20 years. The main goals of green technology advocates are to end the cycle of disposable products, replacing it with one where products that can be reused are created; reducing waste and pollution; finding alternatives to fossil fuels; and creating new, sustainable methods of production that can meet society’s needs.

So where can you find out more?

Next month, ecoConnect, facilitator and promoter of innovative green technology, will host a green business forum with guest speaker Zac Goldsmith. Son of billionaire Sir James Goldsmith, Zac is a renowned environmentalist, anti-globaliser and the director and editor of The Ecologist magazine.

The forum is for anyone with interest or involvement in green technology and sustainablity. It will provide fascinating discussion on the environmental technology sector, as well as a showcase of examples of the most innovative green technology. The forum will take place on Tuesday 21st October at 6.30pm, at the Royal Botanic Gardens at Kew. Want to get involved? You can book a place by searching for ecoConnect’s website.

EcoConnect is a not-for-profit, social enterprise organisation, which holds regular green networking events useful to anyone pursuing an environmental career. Its mission is to champion green technologies and services, connecting them with commerce and industry.

If your business is lagging behind in the 20th century model of wasteful technology, or you are a job-seeker tired of working for a company like this, watch this space for more news about green technology, and keep checking our Blog for companies that are already part of the green revolution!

Rachel Charman, a writer for Juicyjobs.biz Green Jobs UK – an environmentally friendly green job search board which offers free job listings to Environmental, NGO’s, NFP’s and ethical companies promoting green, fair trade services and support sustainable living. For job seekers Juicyjobs can help you find the ideal Environment jobs in London.

photo credit: wearitdotcom

The world is becoming extremely environmental conscience. With great pushes to save the environment and reminding everyone that they can do their part, the market in green has become huge. By the “green” market we are speaking of items that are environmentally friendly. There are several areas where the opportunities for small businesses are huge.

One area is the search for green apparel. Individuals are looking for eco-friendly clothing and the market in this area is growing. This means using organic materials such as cotton and using environmentally friendly dyes. Small businesses can find a market in this area because they can offer unique environmentally friendly clothing. More and more designers are becoming eco-friendly and the need for the service is growing. Getting your foot in now on this type of green business could be very beneficial for you.

Another green market which is growing is the use of solar energy. Many experts see this use of this growing, meaning that those who can install it will be in high demand. Starting your own small business in this area can tap into the green movement and hopefully provide a large and successful market for you.

Also, if you can teach a business what areas they can become more eco-friendly in you can start a small business in this area. Individuals who can advise businesses on making environmentally friendly choices and decisions are growing in demand. You can get your foot into the green market by providing the information to those who want to go green but aren’t necessarily sure how.

Going green is rising in popularity. If you are looking to start a small business looking into this growing market would be a very valuable starting point.

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photo credit: Susan E Adams

In the wake of An Inconvenient Truth, the eyes of the business world have opened wide to the consumer demand for doing greener business. As a business advisor, I have noticed this trend and the companies that are embracing it. My clients are always looking for ways to set apart their business in order to increase their company’s bottom line. For many companies using environmentalism can be a very effective way of differentiating their business from their competitors.

One example of a company that uses its green thumb to stand apart from the crowd is Greenkarat.com. They sell rings that are made of recycled gold and platinum taken from old jewelry and other items. The company emerged with the goal of starting a trend to limit industrial methods of extracting jewelry’s precious metals and gems from the earth that damage the land and endanger ecosystems. Their market knowledge told them that there would always be a demand for jewelry yet they saw an opportunity to do things differently. Their mission is to “…provide an ecologically and socially responsible jewelry alternative to those who seek change.” Greenkarat rings have been featured in top magazines like InStyle Weddings and are enjoying much international success. While your company may not be able to be as green as Greenkarat, it is wise to observe how the trend of environmental awareness and concern will affect the behaviors of your customer base and, in turn, do what you can to use this trend to your business’ advantage while also taking part in helping this noble cause.

There are many ways you can go green. One thing all companies can do is recycle their garbage. Other potential recyclables include computer hardware and office equipment. Companies can also join one or more green organizations. There are local conservancies and other local and national organizations that can easily be found through the internet. Companies with more money to invest in the cause can use solar panels to reduce their energy needs. Companies can also find ways of becoming a paperless or less-paper-using office.

Becoming a green business just makes good business sense, because many organizations and individuals are willing to pay more or go out of their way to support green companies. If your customer base shares the value of environmentalism, or a segment of your market does, this could be a way to drive new sales and cultivate loyalty within your customer base. The increase in operational costs (if there is one) of doing business the green way, should be offset by the increased margins you will be able to command by increasing your value proposition to the market. You will not only provide your customer with a valuable product or service you will also provide value to the world in which you operate. There is a measurable economic value associated with being a green business, and that value is now being recognized and paid for by the marketplace.

In order to capitalize on the environmental actions your company chooses to take, make sure to promote your efforts by including a section or page on your website that discusses your intentions and explains the measures you’re taking to join this movement. If your business has a storefront, you can put a sign up in a visible area explaining what you’re doing for the environment. We suggest that you don’t print pamphlets since the paper usage runs contrary to the classic green cause of saving trees.

Of all the business trends in the market today, the recognition of the value of being environmentally conscious and eco-friendly is one that I am most excited about. As a business owner you have the power to not only add value to customers but also to make the world a better place. What better way to differentiate your business than by joining the fight against waste and pollution and actively working to preserve our natural resources? For more help with differentiating your company to create increased loyalty and profitability, visit www.flourishingbusiness.com.

Elizabeth W. Gordon, founder and President of The Flourishing Business, LLC, is a visionary leader who has a passion for helping others achieve their entrepreneurial dreams and enjoy more of the best in life. With a vast and diverse background in many business arenas, Elizabeth regularly has the opportunity to share her business acumen with clients, large and small. She currently serves on the Board of Directors of the National Association of Women Business Owners (NAWBO), Atlanta and the Board of Directors of the American Association of University Women (AAUW) Atlanta. She is an Accredited Executive Associate of the Institute for Independent Business (IIB) and a certified Life Coach.

photo credit: myuibe

A Green Business is something to be proud of. By establishing such a business you are contributing to the well being of the Planet and of your fellow man. It doesn’t matter if you are a consulting firm that advises others on the best ways to Go Green or if you sell merchandise that is “green”, by adding your voice and your resources to the Eco friendly movement then you are doing the world a great service.

As the Green Movement gains momentum and more companies are joining the fold it is important to make certain that your business does not become another tree among the ever growing forest. You have to market your business in such a way that it is noticeable and necessary while maintaining the right to be Green.

It’s not easy being Green especially if you are a small business just starting out in the Eco friendly business market. Consumers that are environmentally concerned are also environmentally savvy and know what to look for when shopping for goods and services that boast about being good for the environment.

Greenwashing is a negative term that you never want attached to your business. It means that a company claiming to be eco friendly and green is exaggerating and in truth, their practices of going green just do not hold up under closer inspection. Your business can avoid being accused of Greenwashing by practicing what you preach.

If you deal in energy saving light bulbs, use them in the office, the break room, where ever you can. If you trust the product enough to sell it then use it. If you’re company advises others on ways to Go Green then follow your own advice. Recycle, reuse, install solar panels, water saving products, and whatever else you tell your clients to do.

Remember, no matter how well you advertise your business and market your products, if consumers have no faith in it then you will simply not make a profit and your business will become untrustworthy and a laughing stock.

When it comes to marketing your business and goods look for ways to reduce waste associated with traditional advertising techniques, including the newspaper and other print publications. More newspaper companies are using recycled materials, so if you plan on using the print media make sure your ad appears in a paper that is proud of being recycled. A popular alternative is using online services as a way to market and advertise your business. There are several methods and ways to do this, from creating an entire website devoted to your business, to using ads such as pop up ads or text based ads that appear on websites. A new addition to the online advertising game is sites devoted to marketing Green businesses. These sites allow consumers a place to go to and search databases based on location and products that are eco friendly.

The key to marketing your business and your green products is letting consumers know that it exists. Advertising such a business can be tricky as you will certainly not want to waste resources which may be mistaken as Greenwashing. Get your name out there by word of mouth, through online ads, and with any other innovative and clever method you can think of.

Other ways to market your Green Business can include: offering free recycling at the business location, or offering free seminars on how to go green. Become a positive voice in the community and encourage others, including the city to go green.

Marketing your green business will require extra effort but the rewards are well worth it not just for your profits but for the Earth as well.

The Green Pages is the leading environmentally friendly directory for people who want to shop smarter to help the environment. To help Mother Nature, please visit Eco Services.

photo credit: MK Media Productions

Adopting environmentally-friendly business practices has become more than a passing trend – companies and organizations are rapidly learning the importance and benefit of becoming green. Not only will you do your part to encourage and support eco-friendly habits, but you may just find you have more greenback in your wallet by going green.

Recycle and Reduce

Take a good look at what your company consumes and see what (if anything) can be recycled and reduced in use. Recycle all paper products, bags, and cardboard, and other applicable business products. Try and print less and communicate electronically whenever possible.

Reduce Emissions

One of the biggest contributors to global warming is emissions from vehicles. Encourage employees to carpool. Allow them to work from home a couple times a day or work a 10-hour 4 day week to reduce gasoline consumption and emissions.

Power Down

Turn off your computer and other office electronics at the end of the day. The EPA estimates that simple act can save nearly $75 every year.

Recycled Products

When you can, purchase recycled products or those with the “post-consumer” waste seal. If you’re a retailer, sell organic or environmentally-friendly products.

Go Paperless

If you send out statements or invoices to customers, offer them the option of electronic notification and direct debit payment or automatic bill pay.

Replace High-Energy Fixtures

Use CFL light bulbs and upgrade your old equipment to more energy efficient models.

Get Some Fresh Air

If you can, open your windows to get fresh air instead of turning on the air conditioner.

photo credit: Unhindered by Talent

It’s a good thing that “going green” is finally a trend. Big businesses are going green with environmentally safe products, environmentally safe fabrics and environmentally safe packaging. But, the trash isn’t entirely off the streets yet.

There are still companies cutting corners and not only that, but we our starting to feel the crunch from the lack of valuable resources. Worrying about the environment is not just worrying about maintaining safe guidelines on resources we use. But, it also includes making sure we have resources to use in the future.

With new natural gas cars and gas plus electric models entering the market, our reliability on oil will be considerably lower in the near future. But, having a natural gas car means that you won’t be able to take a cross country trip just yet. Natural gas facilities aren’t everywhere like gas stations are now. Plus, filling up can take up to about sixteen hours as reported by Rex Roy, a Detroit-based automotive journalist who has recently released his first book, Motor City Dream Garages.

While gas consumption is a major concern, we also need to look at other issues we face. Taking gas consumption as a warning, it is imperative that we look around at other issues like pollution. Looking at a country like China can help us understand what could possibly happen to anyone else if eco-friendly measures aren’t taken.

Hearing the numbers from China’s present consumerism habits is almost breath taking. To watch what can happen to a country in need and devouring everything it needs is an eye opener and to think that those problems manifested out of its emulation of the American lifestyle is scary. We need to start setting a better example?

Remember when there were rules like take what you need and make sure you use all that you take? Waste is intolerable. But, until we feel the crunch from the lack of resources do we understand why those basic principles were so important.

The vicious cycle of consumerism becomes compounded by the waste left behind. If it doesn’t go in the air, it goes in the ground. Either way, it’s another issue to be resolved. So, we are burning both ends of the candle. And we need to learn how to do one major magic trick before our candle burns up completely.

We need to learn how to slow our consumption to a pace where everyone is full and nothing gets wasted while we maintain a healthy growth of future resources. Plus, we need to learn how to better manage the exhaust rate even when our consumption level is healthy. But, the major problem we face is making each individual understand that consumption is entirely up to them.

You can look at big business. But, supply and demand are actually dictated by the consumers. The more we want, the more big business will supply. If we could actually get our wants under control, they would become predictable. Predictability would mean that supply and demand meet. Waste goes away. So, while you might want to blame all of our problems on big business, it really does come down to one person…you.

So, start using natural cleaners like Arm & Hammer Baking Soda. Use organic pesticides like Citronella. Buy locally produced organic foods and have more barbecues with natural gas rather than charcoal. Recycle everything you possibly can and heat this winter with alcohol based gel fuel. You’ll be very green and leading by example is the best way to get everyone else around you involved as well.

Jessica Brylan has been a student of construction all her life, under her father who retired in 2004. Her passion turned to interior design and strangely evolved into becoming a fireplace expert. Her latest report DIY Fireplace demonstrates her knowledge and love of fireplaces. Read further details about The Ventless Gel Fireplace Reports.