Restaurant Franchising – Going Green

KL Design Week 2009

Environmentally sensitive practices are becoming increasingly important for many businesses and restaurant franchising is no exception. The environment is a hot topic and the public is becoming more vocal about what they expect from retailers, manufacturers and service providers alike. Environmental issues which are foremost in the public’s mind, and which restaurant franchises must now take into account, include energy conservation, recycling and organic locally sourced food.

In Britain, a government sponsored “Green Achiever Scheme” has been created to enable companies to demonstrate their environmentally friendly credentials to suppliers, customers and other bodies interested in green business. In the United States, federal tax incentives and recycling programs have been set up to facilitate those companies wanting to improve their green credentials. The number of restaurant franchises opting into such schemes in both countries has been steadily growing, as business owners take note of the public’s demands when it comes to the environment. Read more

Going Green – 10 Tips For Eco-Friendly Exhibiting

October 30, 2009 · Posted in Business Strategy, Marketing, Sales & Business Development · Comments Off 

Ferris Wheel
Creative Commons License photo credit: DocBudie

There’s no question that consumers are starting to pay attention to eco-friendly companies. With the threats of global warming, over-filled landfills, water shortages, and many other environmental concerns looming on the horizon, some businesses that want to make a difference in the world-and attract a large amount of consumer goodwill-are choosing to go green.

There are plenty of reasons to consider environmental factors when planning for your next exhibit. If your industry is not traditionally linked with environmental movements, having a “green exhibit” is a great way to stand out from the crowd. Add to that the fact that you’re doing your part to make the world a better place, and you’ll feel less guilty for blowing your competition out of the water. Here are ten tips for going green at your next exhibit. Read more

Environmental Management – How Going Green Can Boost Your Bottom Line

October 27, 2009 · Posted in Business Management, Green Business Investments, Green Venture Capital · Comments Off 

Sun Set - Array
Creative Commons License photo credit: bbjee

Small-business owners often think of ‘going green’ as a double-edged sword. On one hand, many think of going green as the right thing to do to support the environment and the local community. Yet many also see it as an extra expense that cannot be recouped.

As a small-business owner, what should you do? Is the amount of time and money you’ll spend on going green worth the investment?

The answer is: Yes. Go green. More and more companies are going green every day.

Most small-business owners do not know that environmental management can be beneficial to the company in ways that go well beyond helping the environment:

· From an internal operations perspective, going green can actually reduce costs and help avoid liabilities, as well as present unexpected business opportunities if your company can provide an environmental solution to others. You can even go so far as to obtain certification from an independent third party so you can include their logo or “ecolabel” on your product and other green marketing materials. Ecolabeling helps market your product to green-conscious consumers.

· From an external perspective, by going green your company is that much more attractive to investors, lenders, insurers, customers and employees. Read more

Green Technology – What’s the Big Deal?

October 26, 2009 · Posted in Green Business Investments, Green Technology, Green Venture Capital · Comments Off 

Ansel Adams on color
Creative Commons License photo credit: kevindooley

Calling all green business bods! Want to hear more about how environmentally-friendly technology can benefit your business? Or are you looking to further your environmental career by boffing up on the latest green science?

Green technology certainly is the way forward for smart business owners and job-seekers looking to move into a successful company. Advocates of green technology claim that the green revolution will be just as explosive and all-encompassing as the advent of information technology in the last 20 years. The main goals of green technology advocates are to end the cycle of disposable products, replacing it with one where products that can be reused are created; reducing waste and pollution; finding alternatives to fossil fuels; and creating new, sustainable methods of production that can meet society’s needs.

So where can you find out more?

Next month, ecoConnect, facilitator and promoter of innovative green technology, will host a green business forum with guest speaker Zac Goldsmith. Son of billionaire Sir James Goldsmith, Zac is a renowned environmentalist, anti-globaliser and the director and editor of The Ecologist magazine. Read more

Small Business Ideas in “Green”

October 23, 2009 · Posted in Eco Conscious Consumer, Eco Friendly Business · Comments Off 

Betsey Johnson - Stanford Shopping Center
Creative Commons License photo credit: wearitdotcom

The world is becoming extremely environmental conscience. With great pushes to save the environment and reminding everyone that they can do their part, the market in green has become huge. By the “green” market we are speaking of items that are environmentally friendly. There are several areas where the opportunities for small businesses are huge.

One area is the search for green apparel. Individuals are looking for eco-friendly clothing and the market in this area is growing. This means using organic materials such as cotton and using environmentally friendly dyes. Small businesses can find a market in this area because they can offer unique environmentally friendly clothing. Read more

Stick out Like a Green Thumb

October 22, 2009 · Posted in Business Management, Business Strategy, Green Business Investments · Comments Off 

P5260051.JPG
Creative Commons License photo credit: Susan E Adams

In the wake of An Inconvenient Truth, the eyes of the business world have opened wide to the consumer demand for doing greener business. As a business advisor, I have noticed this trend and the companies that are embracing it. My clients are always looking for ways to set apart their business in order to increase their company’s bottom line. For many companies using environmentalism can be a very effective way of differentiating their business from their competitors.

One example of a company that uses its green thumb to stand apart from the crowd is Greenkarat.com. They sell rings that are made of recycled gold and platinum taken from old jewelry and other items. Read more

Marketing Your Green Business

October 17, 2009 · Posted in Business Strategy, Marketing, Small Business Operations · Comments Off 

ipod_911
Creative Commons License photo credit: myuibe

A Green Business is something to be proud of. By establishing such a business you are contributing to the well being of the Planet and of your fellow man. It doesn’t matter if you are a consulting firm that advises others on the best ways to Go Green or if you sell merchandise that is “green”, by adding your voice and your resources to the Eco friendly movement then you are doing the world a great service.

As the Green Movement gains momentum and more companies are joining the fold it is important to make certain that your business does not become another tree among the ever growing forest. You have to market your business in such a way that it is noticeable and necessary while maintaining the right to be Green. Read more

How to Make Your Business Green

October 15, 2009 · Posted in Business Strategy, Marketing, Small Business Operations · Comments Off 

World's 7th tallest building.
Creative Commons License photo credit: MK Media Productions

Adopting environmentally-friendly business practices has become more than a passing trend – companies and organizations are rapidly learning the importance and benefit of becoming green. Not only will you do your part to encourage and support eco-friendly habits, but you may just find you have more greenback in your wallet by going green.

Recycle and Reduce

Take a good look at what your company consumes and see what (if anything) can be recycled and reduced in use. Recycle all paper products, bags, and cardboard, and other applicable business products. Try and print less and communicate electronically whenever possible. Read more

Eco-Friendly, Green, and Consumer Conscious Choices

October 6, 2009 · Posted in Green Business, Green Business Investments, Green Venture Capital · Comments Off 

Starting up again (2 of 4)
Creative Commons License photo credit: Unhindered by Talent

It’s a good thing that “going green” is finally a trend. Big businesses are going green with environmentally safe products, environmentally safe fabrics and environmentally safe packaging. But, the trash isn’t entirely off the streets yet.

There are still companies cutting corners and not only that, but we our starting to feel the crunch from the lack of valuable resources. Worrying about the environment is not just worrying about maintaining safe guidelines on resources we use. But, it also includes making sure we have resources to use in the future. Read more

Veggie and Green Store – How Going GREEN Can Turn Into a Network Marketing Opportunity Cash Cow

January 6, 2009 · Posted in Eco Conscious Consumer, Eco Friendly Products · Comments Off 

SuperTarget Durham, NC
Creative Commons License photo credit: j.reed

There are a lot of network marketing opportunities with today’s diverse niche products, services, marketing medium, technology and even scientific discoveries.

Health products are the pioneer network marketing opportunity. Marketing supplemental foods of Forever Living is one. Low calorie beers and fortified foods also offer similar opportunity, but they already are in public groceries. They do not require network marketing anymore.

Two network marketing opportunities are vegetables and environment products. Read more

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