Environmental protection is not just good for the environment, it is also good for the budget. You can adopt green business practices and enjoy the positive effects that it will have on your company\’s public image. While you focus on increasing your profit margin, all anyone else needs to know is that you are helping [...]
Many businesses are making the leap and are trying to go green with their company. This is a good idea, as green business is smart in terms of reducing human impact the environment. Green business even has the possibility to help the environment if you do enough (especially through the use of solar power). It [...]
If you want to \”go green, \” consider making your business a green business. This is a popular trend that is very eco-friendly. These businesses can reduce their impact on the environment, and may even theoretically help the environment. Having a \”green business\” may also help your company to gain customers. Many people today are [...]
photo credit: robertnelson As any experienced marketer knows, differentiating your business from your competitors is a primary key to attracting new prospects and customers and retaining them once they decide to become your customers. But will the same “hook” that attracted them to become your customer be enough to maintain their loyalty? Let’s examine a [...]
photo credit: The Blue Shoe Project There is a new workforce brewing as we move into the green business movement with many challenges between employees and employers. The National Environmental Education Foundation (NEEF) set out to gauge earlier this year, in 2008 “how leading companies approach internal employee education and engagement.” As part of a [...]
photo credit: stephentrepreneur During the past year, news outlets have been littered (forgive the pun) with stories highlighting Fortune 1000 companies investing in new green initiatives. Throughout 2008, numerous surveys released by Harris Interactive, Intellitrends, Bentley, and Mintel indicate an increasing consumer awareness in going green. Similarly, a growing consumer segment now assesses a company’s [...]
photo credit: Melissa Goldstein We hear a lot about “green marketing” these days. Small businesses to major corporations are trying to appeal to the greater environmental consciousness of consumers. Why? There’s money to be made. Research suggests that eco-minded consumers are willing to pay more money for green products, services, or even to deal with [...]
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