Green Energy : About Green Energy & Wind Farm Contractor Grants

October 6, 2009 · Posted in Green Grants · Comments Off 

Green energy and wind farm contractor grants are part of an emerging business that is based on the opportunity for green technology to be located on privately-owned land. Find out how private land offers the most availability for some green energy companies withinformation from the executive director of the Institute for Sustainable Practice in this free video on green energy. Expert: G. Dodd Galbreath Contact: sustainability.lipscomb.edu Bio: G. Dodd Galbreath is the founding executive …

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Marketing Your Morality – Business Sustainability and the Green Revolution

December 16, 2008 · Posted in Green Business 101, Green Business Basics, Green Industry · Comments Off 

London City Hall
Creative Commons License photo credit: laurenatclemson

Increasingly, a business’ success is determined not only by the products it creates and the efficiency of its productive apparatus, but by the symbols it can attach itself to and the community in which it is a part. Principal in this new wave of business marketing is the emergence of ‘Green Politics’ and the environmental revolution. The ‘Green Revolution’ started in the 1960s alongside the sexual revolution and the emergence of

the Civil Rights Movement with the publication of Rachel Caron’s Silent Spring, a book which would eventually become required reading for any environmentalist. Since then, the ‘Green Revolution’ has splintered and has turned into several unique and often competing factions. There are of course, still the extremists who tie themselves to redwood trees to prevent the destruction of a forest, but in recent years, a moderate line of environmentalist thought has come to prominence among Hollywood stars and media elites and has seeped into the playbook of modern entrepreneurs. To say it simply: Green sells. The sooner that a business is able to get in on this revolution the quicker they will see returns on profits and growth in general. Additionally, ‘Going Green’ has the added benefit of being metaphorical glue among workers and is an excellent way to improve employee morale. Read more

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