Are You a Green Entrepreneur Because of the Environment or Just Leaching off Taxpayer’s Money?

October 29, 2009 · Posted in Start Up Business · Comments Off 

Air pollution ! #2
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Many “environmentally correct” mutual funds are available, but many are not making much money. Yet they do have a bit of a following, which is good to see, unfortunately it appears many are not good business models and taking total advantage of the Green Media Hype, without making a profit or even providing that much “green” or environmental assistance to the reality of pollution.

Perhaps this article will help me illustrate my point: In the Napa Valley, CA Register:

Green business is a highly underrated opportunity for small business.The exploding opportunities for entrepreneurs continues to be in organic products, trash and recycling of garbage, and marketing to the “green lifestyle” clientele. So why is green in these days, and why do we know have an ever-expanding $280 billion green industry? One reason is the growing number of regulations that push our industries and communities to leave less of a “carbon footprint.” Read more

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Easy and Affordable Going Green Business Tips

February 27, 2009 · Posted in Green Business Ideas · Comments Off 

Come Together
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Creating a “green” business or transforming an established business into an eco-friendly environment, may seem like a very overwhelming task. Yet, in today’s era of escalating energy costs and climate change, energy efficiency is the most important aspect of greening your business. You can reap immediate savings by lowering your overall energy use and doing so will automatically reduce your business’s carbon emission footprint. You can also save money in the areas of waste reduction, equipment use, transportation, and building design.

Operating a green business is not only good for the environment, but good for your business’s bottom line. Conserving resources and cutting down on waste saves money. The good news is that regardless of the type of business you run, there are simple things you can do, to run an environmentally friendly business.

* Save Energy with Existing Equipment. Make it a company policy to turn off all lights, equipment and machinery when it is not being used, especially nights and weekends. Read more

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Are Americans Willing to Pay More For Environmentally-Friendly Products?

January 6, 2009 · Posted in Eco Friendly Products, Green Business Ideas · Comments Off 

green roof living wall
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In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products?

For the segment of the population that is most affluent, most educated and most eco-conscious, the answer has always been – yes.

Now, a survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies, shows that an ever increasing number of Americans are willing to pay more for environmentally friendly products. Read more

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Organic” Is A Marketing Label

December 18, 2008 · Posted in Business Strategy, Green Industry, Marketing · Comments Off 

Muy delicioso!
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With everyone and their mother jumping onto the Green Movement bandwagon, words like Organic, Natural, Safe, are tossed around like water balloons at a county fair. If you’re the one catching the balloon, make sure it doesn’t unexpectedly go SPLAT all over you. The key to successfully navigating the New Green World and knowing whether you are purchasing safe, healthy and nutritious products is having a solid understanding of how to read the labels, and what the words Organic and Natural really mean.

Fertilizer Increases Yields

Widespread, frequent and excessive use of synthetic organophosphate fertilizers began in the 1930s, when such fertilizers became affordable and accessible to the masses. Food production quickly increased as a result of fertilizer use. Unfortunately, the effects of widespread organophosphates would not be realized for many years. Read more

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