photo credit: pfala Many “environmentally correct” mutual funds are available, but many are not making much money. Yet they do have a bit of a following, which is good to see, unfortunately it appears many are not good business models and taking total advantage of the Green Media Hype, without making a profit or even [...]
photo credit: h.koppdelaney Creating a “green” business or transforming an established business into an eco-friendly environment, may seem like a very overwhelming task. Yet, in today’s era of escalating energy costs and climate change, energy efficiency is the most important aspect of greening your business. You can reap immediate savings by lowering your overall energy [...]
photo credit: thingermejig In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products? For the segment of the population that is most affluent, most educated and most eco-conscious, the answer has always been – yes. Now, a survey [...]
photo credit: OakleyOriginals With everyone and their mother jumping onto the Green Movement bandwagon, words like Organic, Natural, Safe, are tossed around like water balloons at a county fair. If you’re the one catching the balloon, make sure it doesn’t unexpectedly go SPLAT all over you. The key to successfully navigating the New Green World [...]
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