<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Protect the Environment &#187; Carbon footprint</title>
	<atom:link href="http://blackteacentral.com/tag/carbon-footprint/feed/" rel="self" type="application/rss+xml" />
	<link>http://blackteacentral.com</link>
	<description>Environmental Issues, News, Politics, Live Green</description>
	<lastBuildDate>Tue, 06 Mar 2012 05:42:02 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Are You a Green Entrepreneur Because of the Environment or Just Leaching off Taxpayer&#8217;s Money?</title>
		<link>http://blackteacentral.com/are-you-a-green-entrepreneur-because-of-the-environment-or-just-leaching-off-taxpayers-money/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-a-green-entrepreneur-because-of-the-environment-or-just-leaching-off-taxpayers-money</link>
		<comments>http://blackteacentral.com/are-you-a-green-entrepreneur-because-of-the-environment-or-just-leaching-off-taxpayers-money/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 21:35:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Start Up Business]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Climate change]]></category>
		<category><![CDATA[Enron]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Global Warming Solutions Act of 2006]]></category>
		<category><![CDATA[Nobel Peace Prize]]></category>
		<category><![CDATA[Pollution]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=43</guid>
		<description><![CDATA[photo credit: pfala Many &#8220;environmentally correct&#8221; mutual funds are available, but many are not making much money. Yet they do have a bit of a following, which is good to see, unfortunately it appears many are not good business models and taking total advantage of the Green Media Hype, without making a profit or even [...]]]></description>
			<content:encoded><![CDATA[<p><small><a title="pfala" href="http://www.flickr.com/photos/21313845@N04/2699426341/" target="_blank"></a></small><img style="border: 0pt none;" src="http://farm4.static.flickr.com/3224/2699426341_8eca4aa391.jpg" border="0" alt="Air pollution ! #2" width="500" height="369" /><br />
<small><a title="Attribution-NoDerivs License" href="http://creativecommons.org/licenses/by-nd/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="pfala" href="http://www.flickr.com/photos/21313845@N04/2699426341/" target="_blank">pfala</a></small></p>
<p>Many &#8220;environmentally correct&#8221; mutual funds are available, but many are not making much money. Yet they do have a bit of a following, which is good to see, unfortunately it appears many are not good business models and taking total advantage of the Green Media Hype, without making a profit or even providing that much &#8220;green&#8221; or environmental assistance to the reality of pollution.</p>
<p>Perhaps this article will help me illustrate my point: In the Napa Valley, CA Register:</p>
<p>Green business is a highly underrated opportunity for small business.The exploding opportunities for entrepreneurs continues to be in organic products, trash and recycling of garbage, and marketing to the &#8220;green lifestyle&#8221; clientele. So why is green in these days, and why do we know have an ever-expanding $280 billion green industry? One reason is the growing number of regulations that push our industries and communities to leave less of a &#8220;carbon footprint.&#8221;<span id="more-43"></span> California has led the way with the passage of Assembly Bill 32 or the Global Warming Solutions Act, which mandates that the state lower its global warming emissions to 1990 levels by 2002.</p>
<p>So, it seems politicians are once again giving away money and of course, there are entrepreneurs lining up to take it, take it for all its worth. If all these companies were legitimate that is fine, but even this carbon-credit scheme, is questionable, as it gives folks that were never going to pollute in the first place, free money. You know, it just seems like a big Enron type trading scheme again, this time sanctioned by the government.</p>
<p>In the end all these carbon credits will act as a tax on all of society, raising cost of living, and who gets hurt? The poor who are working to make it to the middle class, which will be hurt worse. People and companies should not pollute because it is the right thing to do, not because someone is paying them, bribing then and giving them free money, our money, the taxpayer? We need to pay attention to what is going on here in the name of the environment, the Nobel Peace Prize Recipients and a huge contingency of Vulture Capitalists and their backers.</p>
<p>&#8220;Lance Winslow&#8221; &#8211; Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none ; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=2362ea4d-1476-458f-8cab-ad8b24d46bb6" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/are-you-a-green-entrepreneur-because-of-the-environment-or-just-leaching-off-taxpayers-money/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Put More Money Into Your Pockets by Getting Involved With the Green Revolution</title>
		<link>http://blackteacentral.com/how-to-put-more-money-into-your-pockets-by-getting-involved-with-the-green-revolution/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-put-more-money-into-your-pockets-by-getting-involved-with-the-green-revolution</link>
		<comments>http://blackteacentral.com/how-to-put-more-money-into-your-pockets-by-getting-involved-with-the-green-revolution/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 16:16:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eco Conscious Consumer]]></category>
		<category><![CDATA[Eco Friendly Business]]></category>
		<category><![CDATA[Baby Boomers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Home and Garden]]></category>
		<category><![CDATA[Industrial Revolution]]></category>
		<category><![CDATA[Retailing]]></category>
		<category><![CDATA[Shopping]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=217</guid>
		<description><![CDATA[photo credit: Iain Farrell It&#8217;s everywhere you look, these days. People, companies, communities, and governments are making changes to &#8220;go green.&#8221; Considering what Mankind, and the Industrial Revolution, has done to the environment over the past 300 years, one can argue that it may be too little too late, but it is now the main [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 0pt none;" src="http://farm3.static.flickr.com/2420/2270965523_38273d1730.jpg" border="0" alt="Revolting" width="500" height="375" /><br />
<small><a title="Attribution-NoDerivs License" href="http://creativecommons.org/licenses/by-nd/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Iain Farrell" href="http://www.flickr.com/photos/58442690@N00/2270965523/" target="_blank">Iain Farrell</a></small></p>
<p>It&#8217;s everywhere you look, these days. People, companies, communities, and governments are making changes to &#8220;go green.&#8221; Considering what Mankind, and the Industrial Revolution, has done to the environment over the past 300 years, one can argue that it may be too little too late, but it is now the main focus for many. The old adage of &#8220;Better Living Through Chemistry,&#8221; is now under deeper scrutiny. However, can we truly create better products that perform just as well (if not better) than their more toxic counterparts? Can we manufacture them and bring them to market at competitive prices? Will the general public be willing to make the needed buying choice changes that they&#8217;ve grown comfortable with, over the years?</p>
<p>Ecological Science has proven to be able to step up to the plate, and deliver on products that leave little or no carbon footprint.<span id="more-217"></span> More and more items are now being made that are far more environmentally gentle, and either break down with no residue or can be re-used multiple times. We can now manufacture products for the home, such as laundry detergents, cleaning agents, and bathing products that have little or no toxicity in their make up, plus have very little to no impact on the environment. Examples are laundry detergents with no harmful phosphates that both wear away on clothing as well as pollute our waters. Not only are these products environmentally safe and friendly, they are also proving to be a better choice, economically. They are proving to be able to do the same job, if not better than their toxic competitors, and they do it at a lesser cost to the consumer.</p>
<p>The question of whether or not the public will use these products is a matter of getting the word out, and having the consumer compare their old products with these new ones. That is really the ultimate litmus test. There are, of course, those who, no matter how good another laundry detergent may be, they are loyal to their &#8220;Tide.&#8217; Perhaps it&#8217;s their ingrained fear of change or maybe they feel that if a product is a &#8220;known name brand,&#8221; it has to be better. However, for the greater majority of the buying public, it has been seen throughout history that the retail industry is the survival of the fittest. As better and more competitive products come to market, they will out-sell and ultimately take over.</p>
<p>Today&#8217;s consumer is a great deal more savvy than his earlier predecessor. Comparison shopping, along with the ease of the internet is becoming more and more the rule of thumb. Even Madison Avenue is realizing this, and tailoring their ads to at least seem more believable and real.</p>
<p>For the entrepreneur who wants to take advantage of all this, now is a perfect time to get involved. People&#8217;s awareness is growing and is more focused. Concerns over the environment and personal well being are being discussed all the time in the media. The Wellness industry is fast becoming the Number One industry on the net, with BILLIONS of dollars being spent each year. Baby Boomers, who are hitting middle age and retirement are also becoming more and more concerned about their health and maintaining their quality of life and health.</p>
<p>Focusing one&#8217;s business on the Green Awareness will not only help to create a better environment, and also a more responsible business, but will also put more green into the entrepreneur&#8217;s bank account. Never has the timing been so right and perfect for this to happen.</p>
<p>Here is a choice of EXCELLENT and LEGITIMATE online businesses you can start for LESS THAN a pair of shoes. All of these opportunities have been reviewed and tested, are very easy to start up. and offer full training and support. Visit: http://www.freedomcashroad.com and start your own profitable internet business for less than it would cost to go out to dinner.</p>
<p>I&#8217;ll even share with you some powerful secrets that the internet heavy hitters use to drive hundreds of people to their websites every</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none ; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=ada23576-9d51-4c3d-a2f2-65790dca6c30" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/how-to-put-more-money-into-your-pockets-by-getting-involved-with-the-green-revolution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Go Green! Start A Home Based Business</title>
		<link>http://blackteacentral.com/go-green-start-a-home-based-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=go-green-start-a-home-based-business</link>
		<comments>http://blackteacentral.com/go-green-start-a-home-based-business/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 04:02:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eco Conscious Consumer]]></category>
		<category><![CDATA[Eco Friendly Business]]></category>
		<category><![CDATA[Eco Friendly Products]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Carbon dioxide]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Efficient energy use]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Environmentalism]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Home Office]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=202</guid>
		<description><![CDATA[photo credit: CD_Photo Have you ever wanted to start your own home based business, and go green in the process? Each day we hear how much we contribute to green house gases and global warming. The daily commute to work, with the carbon dioxide emissions from our automobiles, is just one of the contributing factors. [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 0pt none;" src="http://farm4.static.flickr.com/3212/3026883678_5395c6414c.jpg" border="0" alt="Humpback Whale Breaching In Icy Strait" width="500" height="333" /><br />
<small><a title="Attribution-NoDerivs License" href="http://creativecommons.org/licenses/by-nd/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="CD_Photo" href="http://www.flickr.com/photos/44298847@N00/3026883678/" target="_blank">CD_Photo</a></small></p>
<p><small><a title="urbaneapartments" href="http://www.flickr.com/photos/14866750@N02/3157198963/" target="_blank"></a></small><small><a title="fabbio" href="http://www.flickr.com/photos/96679304@N00/70868310/" target="_blank"></a></small>Have you ever wanted to start your own home based business, and go green in the process? Each day we hear how much we contribute to green house gases and global warming. The daily commute to work, with the carbon dioxide emissions from our automobiles, is just one of the contributing factors.</p>
<p>The consumption of energy involved in running a traditional brick and mortar business can be drastically reduced by starting a home based business.</p>
<p>Here are a few green benefits by working from home.</p>
<p>Measuring Your Carbon Footprint<span id="more-202"></span></p>
<p>Energy costs are reduced by 30% with a home based business according to the experts. Install energy efficient LED light bulbs. Use as many recycled products for your home office as possible.</p>
<p>The most attractive home business is where most, if not all of your work is done online. If you were to start an online business such as online marketing, you can go green by reducing the consumption of paper.</p>
<p>Online marketing allows you to operate the business through the use of a website. This eliminates the cost of paper for invoices, newsletters, and marketing messages. All your communications are now through email, and a marketing tool called an auto responder. An auto responder permits you to deliver frequent and timely messages to your customers or prospects.</p>
<p>Cost Reductions By Going Green</p>
<p>Have you ever considered the cost of clothing when you work outside the home? A home business will allow you to work in your pajamas if you so choose.</p>
<p>Since you no longer have that daily commute, and you are going green, think of the cash savings on gasoline. Not only can you leave your car parked most of the time, but if you do travel, consider it a business deduction.</p>
<p>By working at home, your meal cost is reduced. You may decide to go out for lunch, but many find it easier, and cheaper, to eat at home.</p>
<p>Going Green And Earning Green</p>
<p>Convinced that working at home helps save the planet, how will you decide which business best suites your needs? By now you understand some of the benefits of an online marketing business. Marketing online can reach millions with your product or service.</p>
<p>You can expect a learning curve with online marketing, but as you begin to utilize the various techniques and methods of marketing, your financial returns can be very rewarding.</p>
<p>Most home businesses require an up front investment. The key in selecting the right business depends on your research. Choose a business you will enjoy, and treat it as a business, not a hobby.</p>
<p>Look for a company offering a good training program for their products. Training is vital in learning how to market online. Along with training from the company, seek the help of a mentor, or coach. It is no fun to try something new on your own. Have someone with experience in the aspect of marketing show you the ropes.</p>
<p>In conclusion, our concern for the environment continues to grow. Do your part in helping to save energy. Starting a home-based business with the idea of going green will make a lasting contribution to our society.</p>
<p>Author: Jerry Gibbs is an internet marketer with a strong desire to coach and train others toward their individual success.</p>
<p>If you want to make money online, visit Jerry&#8217;s Perfect Wealth Formula website.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none ; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=0b363532-cf28-44e2-84c6-d54ea0c0c8a2" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/go-green-start-a-home-based-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going Green is Not Just for Big Business &#8211; You Can Grow Eco-Profits, Too!</title>
		<link>http://blackteacentral.com/going-green-is-not-just-for-big-business-you-can-grow-eco-profits-too/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=going-green-is-not-just-for-big-business-you-can-grow-eco-profits-too</link>
		<comments>http://blackteacentral.com/going-green-is-not-just-for-big-business-you-can-grow-eco-profits-too/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 03:48:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eco Conscious Consumer]]></category>
		<category><![CDATA[Eco Friendly Business]]></category>
		<category><![CDATA[Eco Friendly Products]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Energy conservation]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Environmentalism]]></category>
		<category><![CDATA[Renewable energy]]></category>
		<category><![CDATA[St. Petersburg Times]]></category>
		<category><![CDATA[Wind power]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=198</guid>
		<description><![CDATA[photo credit: bbjee The world of big business is making daily headlines by &#8220;going green&#8221; after discovering that what&#8217;s good for the planet is also proving good for business. IBM recently announced &#8220;Project Big Green,&#8221; a $1 billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products. Wal-Mart is adding solar [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 0pt none;" src="http://farm1.static.flickr.com/200/486719017_5790701018.jpg" border="0" alt="Sun set from Terrace" width="500" height="260" /><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="bbjee" href="http://www.flickr.com/photos/81073027@N00/486719017/" target="_blank">bbjee</a></small></p>
<p><small><a title="K?vanç" href="http://www.flickr.com/photos/37134982@N00/513541549/" target="_blank"></a></small><small><a title="bbjee" href="http://www.flickr.com/photos/81073027@N00/2578712585/" target="_blank"></a></small>The world of big business is making daily headlines by &#8220;going green&#8221; after discovering that what&#8217;s good for the planet is also proving good for business.</p>
<p>IBM recently announced &#8220;Project Big Green,&#8221; a $1 billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products.</p>
<p>Wal-Mart is adding solar power to more than 20 stores.</p>
<p>PepsiCo is buying renewable energy certificates to offset its carbon footprint. Even major banks and energy firms are being asked by shareholders to prove that they, too, are going green.<span id="more-198"></span></p>
<p>It&#8217;s not just the biggest businesses that are attracting new customers and shareholders and reaping huge profits by &#8220;going green.&#8221; Small businesses also are growing eco-profits by embracing surprisingly inexpensive strategies to add value to their products, services and brand.</p>
<p>Consider these innovative examples:</p>
<p>- Bob Smith of Mad River Brewing Company in Blue Lake, California, has attracted positive publicity (and new customers) by promoting his efforts to reduce his small firm&#8217;s waste output and take other environmentally conscious steps. In turn, he has received welcome positive publicity from the press. &#8220;What PR budget? That is our PR budget,&#8221; he told the Albuquerque Tribune about &#8220;going green&#8221; to market his business.</p>
<p>- In Florida, Natalie Kelly formed Home Therapy Cleaning Services, which uses only nontoxic, all-natural cleaning products for her home cleaning business. She used to sell aromatherapy candles from her home, she told the St. Petersburg Times, but today uses an aromatherapy baking soda blend to freshen carpets.</p>
<p>Here&#8217;s what you can do:</p>
<p>- Two inexpensive ways any small business or solo entrepreneur can go green are to change light bulbs to energy-efficient bulbs and use biodegradable cleaning products.</p>
<p>- With that done, tell your customers and the media about these simple ways to go green. You will have just earned instant credibility as a green business, and also as a media resource for simple, effective ways to &#8220;go green.&#8221;</p>
<p>- Many communities online and offline are forming networks to exchange energy-saving ideas for home and business. Form your own energy network, enlisting neighborhood businesses that will welcome another opportunity to show they&#8217;re going green, too. The plus for you is that you will have just positioned yourself and your business as a community environmental leader.</p>
<p>- Copy what the New York Times called &#8220;Phase 2&#8243; of the corporate response to global warming. Partner with an environmental group. Travelocity invites customers to donate an extra $10 to $40, which goes to the Conservation Fund to plant trees to offset the carbon used by a client to take a trip. Whole Foods invites customers to buy a $5 &#8220;wind power card&#8221; that goes to Renewable Choice Energy to build wind farms. What local environmental group can you partner with to promote on your Web site (and vice versa), to set aside a day that a percentage of profits will go to that organization or to make their fliers available at your business?</p>
<p>- Make use of readily available, free information to hand out with your business literature or to make available in your office. For example, create a one-page flier on your letterhead inviting clients to calculate their own carbon footprint by visiting http://multimedia.wri.org/safeclimate_calculator.cfm</p>
<p>- Go deeper green! Attend a &#8220;green&#8221; conference in your community or region, and promote your attendance. (Go to Google.com and type in &#8220;green&#8221; and &#8220;conference&#8221; and your area to find out when and where they are scheduled.) Write a &#8220;green&#8221; article on simple ways you are going green and submit it to one of the dozens of &#8220;green&#8221; Web sites and blogs that invite reader contributions. It&#8217;s a great way to market your smart ideas and your business!</p>
<p>Ruth Klein, the De-Stress Diva &#8482; and Branding Guru, is the proverbial Woman About Town. Holding a Master&#8217;s in Clinical Psychology, consulting with renowned businesses &#8211; small and large. Ruth is a consultant, author, speaker, radio show host, branding strategist and productivity coach. http://www.ruthklein.com .</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none ; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=872a5f70-8fd6-4806-aff8-6f5a8b693898" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/going-green-is-not-just-for-big-business-you-can-grow-eco-profits-too/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green Technology Marketing and the Triple Bottom Line</title>
		<link>http://blackteacentral.com/green-technology-marketing-and-the-triple-bottom-line/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=green-technology-marketing-and-the-triple-bottom-line</link>
		<comments>http://blackteacentral.com/green-technology-marketing-and-the-triple-bottom-line/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 21:54:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Green Business 101]]></category>
		<category><![CDATA[Green Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Corporate social responsibility]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Triple Bottom Line]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=96</guid>
		<description><![CDATA[photo credit: Wonderlane Social and environmental issues play a greater role in consumer and B2B choices than ever before. The &#8220;Green&#8221; movement was on the fringes of mainstream culture just a few years ago. Today, global warming, eco-sensitivity, fair trade and sustainability are issues that can have a tremendous impact on businesses of all sizes. [...]]]></description>
			<content:encoded><![CDATA[<p><small><a title="Kevin Krejci" href="http://www.flickr.com/photos/48889057888@N01/2239954518/" target="_blank"></a></small><img class="alignright" style="border: 0pt none;" src="http://farm4.static.flickr.com/3112/2894454716_05902be536.jpg" border="0" alt="BART Station, lost in emptiness" width="333" height="500" /><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Wonderlane" href="http://www.flickr.com/photos/71401718@N00/2894454716/" target="_blank">Wonderlane</a></small></p>
<p><small><a title="Leonid Mamchenkov" href="http://www.flickr.com/photos/37165469@N00/113248150/" target="_blank"></a></small>Social and environmental issues play a greater role in consumer and B2B choices than ever before. The &#8220;Green&#8221; movement was on the fringes of mainstream culture just a few years ago. Today, global warming, eco-sensitivity, fair trade and sustainability are issues that can have a tremendous impact on businesses of all sizes. A relatively new marketing model &#8212; the triple bottom line &#8212; offers businesses of all sizes an opportunity to create sustainable businesses that benefit people, the plan and corporate profits.</p>
<p>While the traditional marketing model&#8217;s success is typically judged by increased revenue, there is a new approach adopted by companies who want to become sustainable businesses. The triple bottom line &#8211; economic, social and environmental &#8211; creates a framework for marketers to use their knowledge of customer attitudes about sustainability and environmental issues to inform and influence a company&#8217;s external communications and executive-level decision-making.<span id="more-96"></span> As communicators within an organization, technology marketers play a lead role in the triple bottom line process, acting as the touch point between the business and its customers.</p>
<p>What Is the Triple Bottom Line?</p>
<p>The triple bottom line refers to an accounting model in which environmental and social considerations are measured along with financial performance. The concept shifts corporate responsibility from shareholders&#8217; profits to stakeholders&#8217; interests. In other words, the triple bottom line focuses on anyone who is affected by an organizations decisions, rather than focusing on investors.</p>
<p>Because it includes social, economic and environmental considerations, the triple bottom line&#8217;s goal is sustainability. Socially, a triple bottom line organization is characterized by fair business practices that benefit many stakeholders while exploiting none. Economically, the &#8220;profits&#8221; from the triple bottom line, including clean air, improved safety, clean water, etc., are shared by the society, as well as internal corporate profits that keep the business running. Environmentally, a triple bottom line organization works to reduce its carbon footprint and be responsible for the entire life cycle of its products.</p>
<p>Pros and Cons of the Triple Bottom Line</p>
<p>In addition to the apparent ecological benefits of sustainable corporate practices, proponents of the triple bottom line cite the following arguments:</p>
<p>- Untapped market potential, such as eco-tourism, offer profitable business opportunities</p>
<p>- Providing sun ovens and wind-powered generators create triple bottom line opportunities</p>
<p>Many organizations agree that social and environmental concerns are very important, but they disagree with the &#8216;Triple Bottom Line&#8217; as the way to improve these conditions for the following reasons:</p>
<p>- Business best serves society when it is engaged in its core competency (i.e. making widgets). The triple bottom line diverts business from its core competency.</p>
<p>- Wealthy nations are concerned with the social and environmental issues while the rest of the world is more concerned with starvation.</p>
<p>- Businesses should not be forced to be stewards of the environment.</p>
<p>Conclusion</p>
<p>While the green movement continues to gain momentum, many businesses have voluntarily adopted triple bottom line models for sustainability. As consumers and other stakeholders become more aware of the impact of an organization&#8217;s business practices on their daily lives, the demand for greater corporate responsibility will grow and more companies will adopt practices to support the triple bottom line.</p>
<p>http://www.mclellancreative.com</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=28430468-97ed-41bc-a1bd-db1f882fe31b" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/green-technology-marketing-and-the-triple-bottom-line/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eco-Friendly Marketing &#8211; What&#8217;s Your Green-Ability?</title>
		<link>http://blackteacentral.com/eco-friendly-marketing-whats-your-green-ability/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=eco-friendly-marketing-whats-your-green-ability</link>
		<comments>http://blackteacentral.com/eco-friendly-marketing-whats-your-green-ability/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 21:39:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Green Business Basics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Environmentally friendly]]></category>
		<category><![CDATA[Forest Stewardship Council]]></category>
		<category><![CDATA[FSC]]></category>
		<category><![CDATA[Social responsibility]]></category>
		<category><![CDATA[Solar energy]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=91</guid>
		<description><![CDATA[photo credit: Torley Take Your Company&#8217;s Green Initiatives, Make Them Work for You and Add Green to Your Bottom Line. So, your company has a Green Initiative. Maybe you&#8217;ve started recycling paper and other products, utilizing biodegradable and renewable resources, choosing sustainable sources for the materials you consume, utilizing energy saving devices or solar powered [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 0pt none;" src="http://farm4.static.flickr.com/3057/2315532950_71fa1bbebc.jpg" border="0" alt="CORN furniture store 15" width="500" height="306" /><br />
<small><a title="Attribution-ShareAlike License" href="http://creativecommons.org/licenses/by-sa/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Torley" href="http://www.flickr.com/photos/70285332@N00/2315532950/" target="_blank">Torley</a></small></p>
<p>Take Your Company&#8217;s Green Initiatives, Make Them Work for You and Add Green to Your Bottom Line.</p>
<p>So, your company has a Green Initiative. Maybe you&#8217;ve started recycling paper and other products, utilizing biodegradable and renewable resources, choosing sustainable sources for the materials you consume, utilizing energy saving devices or solar powered energy or begun working to reduce your carbon footprint another way. Even if you&#8217;re only taking part in one of these initiatives today, it&#8217;s likely that your company has invested time, effort and funds into the program &#8211; which, by the way, is a lot of additional work you were not doing five years ago. Working to preserve the environment is a noble cause that many companies are making part of their business plan or social responsibility plan, but it also provides those companies a big opportunity to reach out to green consumers and promote their products and services.</p>
<p>Now that your company is putting forth all this extra effort, it&#8217;s time to examine your environmental practices and take the positive steps that can help you add profits to your bottom line.<span id="more-91"></span> Kermit the frog said it best when he coined the saying &#8220;It ain&#8217;t easy being green&#8221;, but even Kermit knew that those who take on the challenge of preserving the environment through their business practices will have a new audience of Lifestyles of Health and Sustainability [LOHAS] consumers. LOHAS consumers value environmentally friendly companies and their products and services, and represent a new marketing avenue for your business. In short, yes, being &#8220;green&#8221; can certainly bring in more &#8220;Green.&#8221;</p>
<p>This new audience of LOHAS consumers along with your current audience of customers and prospects want to work with and buy from companies who have a strong background in environmental responsibility. Your new green initiatives are a great way to build a bridge with prospective and current customers, but they won&#8217;t know you&#8217;ve gone green unless you make it a point to let them know. Getting out your green message can be done through traditional marketing channels, but is much more effective if communicated through &#8220;green marketing.&#8221;</p>
<p>Green marketing is the practice of using eco-friendly materials to deliver your marketing message. It is based on the principle &#8220;actions speak louder than words,&#8221; because it helps you demonstrate your green commitment through the actual marketing vehicle instead of through your marketing message alone. Green marketing can involve all phases of your marketing and promotions, from your marketing materials and promotional products to your direct mailers and executive gifts. Every marketing initiative that your company undertakes, from a branding campaign to a new product or service launch, can be produced using eco-friendly materials to underscore your green message.</p>
<p>Green marketing is in and of itself a green initiative. Using recycled, organic and energy-saving print and products in your marketing campaigns will lessen your carbon footprint. Your audience will be able to recognize immediately that you are a company that is serious about protecting the environment, and if the piece you have sent is creative and useful enough, they may keep it even longer than a non-green marketing piece. With all of the great opportunities to brand your business as an environmentally responsible company and make your target audience aware of your green initiatives, green marketing should be a no-brainer. But is it? Many businesses find green marketing to be a daunting task. Where do they find the materials? How do they know what&#8217;s green and what isn&#8217;t? Are they green enough to say that they are green? Don&#8217;t get overwhelmed yet; green marketing is within your grasp!</p>
<p>Green Marketing Made Easy</p>
<p>So, what is your green ability? Can you market green? The answer is: yes. Green marketing has become very accessible over the past ten years. The materials are much easier to find and the marketing and promotional industry has developed standards and certifications to let you know which materials are authentic and how authentic they are. Today there are many resources for attractive promotional products and printed pieces that are healthy for the environment and your marketing campaign. From recycled leather lap-top bags and Forest Stewardship Council [FSC] certified paper brochures printed with vegetable inks to biodegradable tradeshow bags and bamboo polo shirts with performance fabrics, the options are endless. When you think of green, you might visualize a plain brown product, but many of these items are also extremely stylish and attractive &#8211; even more so than their &#8220;non-green&#8221; counterparts.</p>
<p>Start by creating a green <a class="zem_slink" title="Marketing plan" rel="wikipedia" href="http://en.wikipedia.org/wiki/Marketing_plan">marketing plan</a>. Identify all of your annual marketing programs and opportunities and evaluate how they can become more &#8220;green.&#8221; If you usually give out a corporate gift during the holidays, look for one crafted of attractive recycled leather &#8211; or choose a solar-powered computer bag that can power their lap-top anywhere the sun is shining. If you always do a direct mail piece around a product launch, choose FSC certified materials for the packaging and print it with vegetable inks. If you are concerned with sourcing the products, contact your local promotional products professional and ask for their assistance in choosing the perfect green products. Once you have identified the annual projects for which you will use green marketing materials, consider the marketing message that you will include. Sometimes it is effective to call attention to the green materials and make your green business practices a focus where other times it makes more sense to allow the eco-friendly construction to speak for itself and use the marketing copy to promote your company, product or service. After your messages are crafted and polished, you are ready to begin marketing &#8220;green.&#8221;</p>
<p>One question that many businesses ask is &#8220;am I &#8220;green enough&#8221; to market green?&#8221; As long as your business has undertaken a green initiative that has a significant impact on your footprint, it is acceptable for you to let your audiences know that eco-friendly initiatives are important to you and that you are taking steps to become more environmentally friendly. Even if your initiative is small, it&#8217;s still ok to market using green materials and let your audience know that the environment is important to you. Where businesses get in trouble is when they make claims like &#8220;Our oil refinery is a green oil refinery&#8221; or &#8220;We have become an eco-friendly company.&#8221; If either of these companies is doing just one thing that harms the environment, they could lose their credibility with their customers and be perceived as engaging in &#8220;Greenwashing.&#8221; Greenwashing is the practice of telling the public that you are greener than you actually are.</p>
<p>In order to avoid Greenwashing, make your marketing message very specific. For instance, you might say &#8220;To show our concern for the environment, Bio-Tech has implemented our first ever paper recycling program,&#8221; or &#8220;Our company pledges to add one new eco-friendly business practice every quarter this year &#8211; why don&#8217;t you join our green revolution.&#8221; Also be careful that any products and services you are marketing as green have been verified by a reputable third party source. The moral of the story is that, yes, anyone who has implemented an eco-friendly business practice can use green marketing to grow their bottom line, but crafting the message honestly is the key.</p>
<p>Whether you are a green company who wants to communicate your eco-friendly message or a company who is just dipping their toe in the environmentally friendly waters, integrating green marketing materials into your marketing plan can really help you take your green initiative to the next level &#8211; and grow your bottom line. Your green-ability is strong and the time for green marketing is now!</p>
<p>Chris Morrissey is the Owner of Proforma Big Dog Branding, a premier provider of printing services and promotional products, with expertise in eco-friendly marketing practices.</p>
<p>To reach Chris: chris@bigdogbranding.com &#8211; http://www.bigdogbranding.com/</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=e3c5d814-caee-4e32-8cdb-1fb17476a69a" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/eco-friendly-marketing-whats-your-green-ability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Green Language</title>
		<link>http://blackteacentral.com/the-new-green-language/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-new-green-language</link>
		<comments>http://blackteacentral.com/the-new-green-language/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 21:05:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Green Business 101]]></category>
		<category><![CDATA[Green Business Basics]]></category>
		<category><![CDATA[Green Industry]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Carbon dioxide]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Global Warming]]></category>
		<category><![CDATA[Greenhouse gas]]></category>
		<category><![CDATA[Recycling]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=39</guid>
		<description><![CDATA[photo credit: Spigoo Embracing new, environmentally sustainable ideas is often confusing. New terms like &#8220;Greenhouse Gases&#8221;, &#8220;Carbon Footprint&#8221;, :Greenwashing&#8221;, and even the &#8220;Three R&#8217;s&#8221; (nope, not what you learned in school) are tossed about by a new generation of green techies but for most of us, they may as well be speaking in Latin. Before [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 0pt none;" src="http://farm1.static.flickr.com/8/10718913_7383cd2151.jpg" border="0" alt="Serres Royales de Laeken" width="500" height="419" /><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Spigoo" href="http://www.flickr.com/photos/89793512@N00/10718913/" target="_blank">Spigoo</a></small></p>
<p><small><a title="Spigoo" href="http://www.flickr.com/photos/89793512@N00/10718913/" target="_blank"></a></small>Embracing new, environmentally sustainable ideas is often confusing. New terms like &#8220;Greenhouse Gases&#8221;, &#8220;Carbon Footprint&#8221;, :Greenwashing&#8221;, and even the &#8220;Three R&#8217;s&#8221; (nope, not what you learned in school) are tossed about by a new generation of green techies but for most of us, they may as well be speaking in Latin. Before a company can truly become green, the principals must understand the dynamics, procedures, and the corresponding terminologies.</p>
<p>Let&#8217;s start with Recycle. Sounds easy. Most of us are familiar with recycling glass bottles, plastics, and newspapers. The confusion starts with plastic coding, that little number inside the recycling logo on the product. All recyclable plastics are now coded with a numerical value between 1 and 7, representing the type of material used to produce them. However, in most parts of the country, only plastics coded 1-3 are generally being recycled. The others end up in a landfill for the next eon or so. So, instead of simply recycling, we now use the 3R&#8217;s: Reduce, Reuse, and Recycle. Carefully consider the waste before purchasing an item; try to purchase an item that can be reused at least several times; and, of course, continue to recycle what you know can be recycled.<span id="more-39"></span></p>
<p>Greenhouse gases refers to all gases in our atmosphere, but generally refers to the elevated amount of carbon dioxide (CO2 ), a major contributor to global warming. A carbon footprint is a measure of human activity on the environment in terms of greenhouse gases produced, in units of pounds of carbon dioxide. Just about everything we do, from washing our clothes to driving a car to lighting an office building, increases our impact or carbon footprint. The major environmental goal in Going Green is to become as close to carbon neutral as possible.</p>
<p>Greenwashing is the intentional or unintentional misleading of consumers into believing their product or service is environmentally sustainable and comparable or more effective than it&#8217;s conventional counterparts. Companies must take extreme care to not overstate, and make sure to back its claims, or consumers may lose faith in green purchasing, setting back the entire movement.</p>
<p>These are just a few examples of the new green jargon. A more complete listing can be found at our online Green Business community portal http://www.greenprofitcommunity.org. Learning the new green language can not only make you green savvy, but can also help you to develop a healthier and greener business environment.</p>
<p>Joseph Winn is the President/CEO GreenProfit Solutions, Inc., an environmental consulting and benefits firm specializing in assisting small and medium size companies in Going Green. You may contact Joseph at:</p>
<p>jwinn@greenprofitsolutions.com</p>
<p>http://www.greenprofitsolutions.com</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none ; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=f876b624-3292-434c-9ad4-fa6f19f7ef76" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/the-new-green-language/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Price of (Not) Going &#8220;Green&#8221;</title>
		<link>http://blackteacentral.com/the-price-of-not-going-green/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-price-of-not-going-green</link>
		<comments>http://blackteacentral.com/the-price-of-not-going-green/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 20:22:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Green Business 101]]></category>
		<category><![CDATA[Green Business Basics]]></category>
		<category><![CDATA[Starting a Green Business]]></category>
		<category><![CDATA[Air pollution]]></category>
		<category><![CDATA[Carbon Cycle]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Carbon Management]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Environmentalism]]></category>
		<category><![CDATA[Money]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=37</guid>
		<description><![CDATA[photo credit: frozenchipmunk My family recently decided to upgrade our kitchen and replace our old out-dated cabinets and we were considering going &#8220;green.&#8221; We thought one factor might keep us from doing our part to help reduce our carbon footprint, and that was the cost associated with going the environmentally friendly route. These questions arose: [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="border: 0pt none;" src="http://farm1.static.flickr.com/37/99766095_0454003e49.jpg" border="0" alt="Carbide and Carbon Building - Chicago" width="375" height="500" /><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="frozenchipmunk" href="http://www.flickr.com/photos/75718896@N00/99766095/" target="_blank">frozenchipmunk</a></small></p>
<p>My family recently decided to upgrade our kitchen and replace our old out-dated cabinets and we were considering going &#8220;green.&#8221; We thought one factor might keep us from doing our part to help reduce our carbon footprint, and that was the cost associated with going the environmentally friendly route. These questions arose: If there is such a thing as &#8220;green cabinets,&#8221; where would we find them and how much would they cost compared to standard cabinetry?</p>
<p>We eventually located a manufacturer of cabinetry that did not add as much to the greenhouse effect as most cabinets may. To our surprise, the cost of upgrading our kitchen cabinetry with low impact cabinets wasn&#8217;t too much more than traditional cabinets. Once we began to research going green, we realized how important it is to do our part&#8230;and how not considering environmentally friendly products adds to the greenhouse effect.<span id="more-37"></span></p>
<p>In fact, we found a lot of information that suggested if we chose not to go green, we&#8217;d end up paying more in the long run. As it turns out, we&#8217;d pay a little extra now and benefit considerably more in the future because of the unseen pay-off. What I mean by pay-off is specifically the benefits green products produce as a by-product, so to speak.</p>
<p>New cabinetry puts out formaldehyde continually, especially within the first year. Formaldehyde can be toxic, is an allergenic, and is carcinogenic&#8211;that is, it can cause cancer. Because formaldehyde resins are used in many construction materials (including cabinets), it is one of the more common indoor air pollutants. At concentrations above 0.1 ppm (parts per million) in the air, formaldehyde can irritate the eyes and mucous membranes, resulting in watery eyes. Formaldehyde inhaled at this concentration may cause headaches, a burning sensation in the throat, difficulty breathing, as well as triggering or aggravating asthma symptoms.</p>
<p>Just the costs associated with any health problems that may arise from being exposed to formaldehyde can offset the premium price of environmentally friendly cabinetry. If someone develops cancer as a result, the extra cost is priceless, in my opinion. Any time away from work, school and free-time because of any illness that may be a result of exposure to formaldehyde can eventually add up to a lot of money. Unexpected medical bills, a few days away from work and missing a test at school may not have immediate or direct costs associated with them, but must be considered as hidden expenses that can possibly be attributed to formaldehyde exposure. If you&#8217;re following this, and if it turns out these costs are a direct result of such exposure, the choice of going green adds to paying for itself.</p>
<p>My family has come to realize that we really need to change the way we think about our carbon footprint, being as environmentally friendly as our situation allows and doing what we can to find green products that are as effective as non-green products.</p>
<p>As a small business owner, I can appreciate how thinking &#8220;locally&#8221; can be more productive for the surrounding community and eventually for my own family. What I mean by that is nothing more than what goes into the local economy eventually comes back around to my individual family and friends. The ways that is true are endless and go round and round.</p>
<p>Being green allows us to take ownership of our local economy and encourages a smaller overall carbon footprint. How can that be bad? Yes, maybe a bit more expensive, but in the long run most definitely worth the investments of money and time.</p>
<p>One of the articles that convinced us can be found at evergreencabs.com/articles/costofgoinggreen.htm</p>
<p>Czach H.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none ; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=e2d7f113-227a-4df3-ba07-4727b5b7651e" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/the-price-of-not-going-green/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Go Green and Save Money in the Workplace</title>
		<link>http://blackteacentral.com/how-to-go-green-and-save-money-in-the-workplace/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-go-green-and-save-money-in-the-workplace</link>
		<comments>http://blackteacentral.com/how-to-go-green-and-save-money-in-the-workplace/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 19:53:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Green Business 101]]></category>
		<category><![CDATA[Green Industry]]></category>
		<category><![CDATA[Starting a Green Business]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Carbon footprint]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[EnergyStar]]></category>
		<category><![CDATA[Fax]]></category>
		<category><![CDATA[Internet fax]]></category>
		<category><![CDATA[Mobile phone]]></category>
		<category><![CDATA[Recycling]]></category>

		<guid isPermaLink="false">http://blackteacentral.com/?p=30</guid>
		<description><![CDATA[photo credit: Victorrjr How does a business manage to go green while saving money? This article explains how everyone from small businesses to corporate giants can cut costs and save resources, while promoting the environment. A big reason why many businesses, especially small businesses, aren&#8217;t promoting the environment is that they simply don&#8217;t realize how [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 0pt none;" src="http://farm4.static.flickr.com/3285/2532626991_89febc34eb.jpg" border="0" alt="Little Known" width="500" height="375" /><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img src="http://blackteacentral.com/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Victorrjr" href="http://www.flickr.com/photos/66299768@N00/2532626991/" target="_blank">Victorrjr</a></small></p>
<p>How does a business manage to go green while saving money? This article explains how everyone from small businesses to corporate giants can cut costs and save resources, while promoting the environment.</p>
<p>A big reason why many businesses, especially small businesses, aren&#8217;t promoting the environment is that they simply don&#8217;t realize how simple and cost-effective it is to do. But there are actually steps one can take to reduce his or her company&#8217;s carbon footprint that require little effort or cost. The following list will describe how creating a green office environment can benefit a business tremendously.</p>
<p>Fax Online: There is a wealth of information about the personal and environmental costs of using traditional methods of fax.<span id="more-30"></span> Fax machines are costly devices, requiring paper and toner refills, as well as maintenance. They are also major contributors to energy waste.</p>
<p>However, new bridge technologies like Internet fax are making it easier for businesses to transition from fax machines to email transmission of documents. Internet fax companies archive your fax documents, send and re-send those documents at your request, and eliminate junk faxes and spam, which saves paper and toner. This service results in significant savings for a business.</p>
<p>In addition to online fax, use an online PBX service, which routes calls to home offices or cell phones. You won&#8217;t need to buy any new hardware or replace hardware in the future.</p>
<p>Institute an Electronic Recycling Policy: As more and more people are moving towards a virtual office, more outdated hardware begins to pile up in offices. Always make sure that you call companies, such as Dell, whose products can be taken back and recycled for free. Also, take old electronics to Goodwill, which maintains a new recycling partnership with Dell. You can write it off on your taxes.</p>
<p>Also, depending on which state you live in, your company may be able to receive additional tax benefits from various recycling initiatives. Research online to see which benefits may be available for you and your company.</p>
<p>Buy Energy-Saving Equipment: Consider buying EnergyStar equipment, which is usually low-cost and low-energy consuming. Also, try to use InkJet printers over laser ones, which consume much more energy.</p>
<p>Hire an Environmental Specialist: If your business has the resources, you should hire someone or pay part of your staff to maintain a green office and enforce rules and procedures related to saving energy, paper, and other resources.</p>
<p>While it sounds like it may cost more, it will actually save you much more in the long run. You&#8217;ll have lower utility bills, lower monthly expenses, and an opportunity to save your revenue for bigger and better things.</p>
<p>For additional information regarding internet fax services and other virtual office services, visit http://www.faxcompare.com</p>
<p>Zilker Ventures, LLC is a web publisher that consolidates information and reviews various business and financial products.</p>
<p>Contact:</p>
<p>Jennifer Silva</p>
<p>Zilker Ventures, LLC</p>
<p>(512) 448-9031</p>
<p>Jennifer Silva has researched the latest business products and services on the market today. She has written reviews on various websites and articles about improving business practices and office environments. She writes to uncover the truth about what&#8217;s on the market now. Her interests include the programmed, categorized and easily referenced.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><img class="zemanta-pixie-img" style="border: medium none ; float: right;" src="http://img.zemanta.com/pixy.gif?x-id=c3c77c82-1dfc-4e55-99fc-0de4a5e2ad16" alt="" /></div>
]]></content:encoded>
			<wfw:commentRss>http://blackteacentral.com/how-to-go-green-and-save-money-in-the-workplace/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

