Are You a Green Entrepreneur Because of the Environment or Just Leaching off Taxpayer’s Money?
Many “environmentally correct” mutual funds are available, but many are not making much money. Yet they do have a bit of a following, which is good to see, unfortunately it appears many are not good business models and taking total advantage of the Green Media Hype, without making a profit or even providing that much “green” or environmental assistance to the reality of pollution.
Perhaps this article will help me illustrate my point: In the Napa Valley, CA Register:
Green business is a highly underrated opportunity for small business.The exploding opportunities for entrepreneurs continues to be in organic products, trash and recycling of garbage, and marketing to the “green lifestyle” clientele. So why is green in these days, and why do we know have an ever-expanding $280 billion green industry? One reason is the growing number of regulations that push our industries and communities to leave less of a “carbon footprint.” Read more
How to Put More Money Into Your Pockets by Getting Involved With the Green Revolution
photo credit: Iain Farrell
It’s everywhere you look, these days. People, companies, communities, and governments are making changes to “go green.” Considering what Mankind, and the Industrial Revolution, has done to the environment over the past 300 years, one can argue that it may be too little too late, but it is now the main focus for many. The old adage of “Better Living Through Chemistry,” is now under deeper scrutiny. However, can we truly create better products that perform just as well (if not better) than their more toxic counterparts? Can we manufacture them and bring them to market at competitive prices? Will the general public be willing to make the needed buying choice changes that they’ve grown comfortable with, over the years?
Ecological Science has proven to be able to step up to the plate, and deliver on products that leave little or no carbon footprint. Read more
Go Green! Start A Home Based Business
Have you ever wanted to start your own home based business, and go green in the process? Each day we hear how much we contribute to green house gases and global warming. The daily commute to work, with the carbon dioxide emissions from our automobiles, is just one of the contributing factors.
The consumption of energy involved in running a traditional brick and mortar business can be drastically reduced by starting a home based business.
Here are a few green benefits by working from home.
Measuring Your Carbon Footprint Read more
Going Green is Not Just for Big Business – You Can Grow Eco-Profits, Too!
The world of big business is making daily headlines by “going green” after discovering that what’s good for the planet is also proving good for business.
IBM recently announced “Project Big Green,” a $1 billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products.
Wal-Mart is adding solar power to more than 20 stores.
PepsiCo is buying renewable energy certificates to offset its carbon footprint. Even major banks and energy firms are being asked by shareholders to prove that they, too, are going green. Read more
Green Technology Marketing and the Triple Bottom Line
photo credit: Wonderlane
Social and environmental issues play a greater role in consumer and B2B choices than ever before. The “Green” movement was on the fringes of mainstream culture just a few years ago. Today, global warming, eco-sensitivity, fair trade and sustainability are issues that can have a tremendous impact on businesses of all sizes. A relatively new marketing model — the triple bottom line — offers businesses of all sizes an opportunity to create sustainable businesses that benefit people, the plan and corporate profits.
While the traditional marketing model’s success is typically judged by increased revenue, there is a new approach adopted by companies who want to become sustainable businesses. The triple bottom line – economic, social and environmental – creates a framework for marketers to use their knowledge of customer attitudes about sustainability and environmental issues to inform and influence a company’s external communications and executive-level decision-making. Read more
Eco-Friendly Marketing – What’s Your Green-Ability?
Take Your Company’s Green Initiatives, Make Them Work for You and Add Green to Your Bottom Line.
So, your company has a Green Initiative. Maybe you’ve started recycling paper and other products, utilizing biodegradable and renewable resources, choosing sustainable sources for the materials you consume, utilizing energy saving devices or solar powered energy or begun working to reduce your carbon footprint another way. Even if you’re only taking part in one of these initiatives today, it’s likely that your company has invested time, effort and funds into the program – which, by the way, is a lot of additional work you were not doing five years ago. Working to preserve the environment is a noble cause that many companies are making part of their business plan or social responsibility plan, but it also provides those companies a big opportunity to reach out to green consumers and promote their products and services.
Now that your company is putting forth all this extra effort, it’s time to examine your environmental practices and take the positive steps that can help you add profits to your bottom line. Read more
The New Green Language
Embracing new, environmentally sustainable ideas is often confusing. New terms like “Greenhouse Gases”, “Carbon Footprint”, :Greenwashing”, and even the “Three R’s” (nope, not what you learned in school) are tossed about by a new generation of green techies but for most of us, they may as well be speaking in Latin. Before a company can truly become green, the principals must understand the dynamics, procedures, and the corresponding terminologies.
Let’s start with Recycle. Sounds easy. Most of us are familiar with recycling glass bottles, plastics, and newspapers. The confusion starts with plastic coding, that little number inside the recycling logo on the product. All recyclable plastics are now coded with a numerical value between 1 and 7, representing the type of material used to produce them. However, in most parts of the country, only plastics coded 1-3 are generally being recycled. The others end up in a landfill for the next eon or so. So, instead of simply recycling, we now use the 3R’s: Reduce, Reuse, and Recycle. Carefully consider the waste before purchasing an item; try to purchase an item that can be reused at least several times; and, of course, continue to recycle what you know can be recycled. Read more
The Price of (Not) Going “Green”
photo credit: frozenchipmunk
My family recently decided to upgrade our kitchen and replace our old out-dated cabinets and we were considering going “green.” We thought one factor might keep us from doing our part to help reduce our carbon footprint, and that was the cost associated with going the environmentally friendly route. These questions arose: If there is such a thing as “green cabinets,” where would we find them and how much would they cost compared to standard cabinetry?
We eventually located a manufacturer of cabinetry that did not add as much to the greenhouse effect as most cabinets may. To our surprise, the cost of upgrading our kitchen cabinetry with low impact cabinets wasn’t too much more than traditional cabinets. Once we began to research going green, we realized how important it is to do our part…and how not considering environmentally friendly products adds to the greenhouse effect. Read more
How to Go Green and Save Money in the Workplace
How does a business manage to go green while saving money? This article explains how everyone from small businesses to corporate giants can cut costs and save resources, while promoting the environment.
A big reason why many businesses, especially small businesses, aren’t promoting the environment is that they simply don’t realize how simple and cost-effective it is to do. But there are actually steps one can take to reduce his or her company’s carbon footprint that require little effort or cost. The following list will describe how creating a green office environment can benefit a business tremendously.
Fax Online: There is a wealth of information about the personal and environmental costs of using traditional methods of fax. Read more
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