Are Americans Willing to Pay More For Environmentally-Friendly Products?

green roof living wall
photo credit: thingermejig

In my discussions over the years with clients, one question seems to pop up more than any other: Are Americans willing to pay more for environmentally-friendly products?

For the segment of the population that is most affluent, most educated and most eco-conscious, the answer has always been – yes.

Now, a survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry & Environmental Studies, shows that an ever increasing number of Americans are willing to pay more for environmentally friendly products. Read more

Tags: <Business, Business and Economy, Climate change, Environmentally friendly, Freelancer, Green Living, United States, Yale School of Forestry & Environmental Studies>