Going Green – 10 Tips For Eco-Friendly Exhibiting

October 30, 2009 · Posted in Business Strategy, Marketing, Sales & Business Development · Comments Off 

Ferris Wheel
Creative Commons License photo credit: DocBudie

There’s no question that consumers are starting to pay attention to eco-friendly companies. With the threats of global warming, over-filled landfills, water shortages, and many other environmental concerns looming on the horizon, some businesses that want to make a difference in the world-and attract a large amount of consumer goodwill-are choosing to go green.

There are plenty of reasons to consider environmental factors when planning for your next exhibit. If your industry is not traditionally linked with environmental movements, having a “green exhibit” is a great way to stand out from the crowd. Add to that the fact that you’re doing your part to make the world a better place, and you’ll feel less guilty for blowing your competition out of the water. Here are ten tips for going green at your next exhibit. Read more

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Beware, Beware, Beware of the Big Green Business Bubble Burst

December 16, 2008 · Posted in Green Business Basics, Green Industry, Starting a Green Business · Comments Off 

Esplanade and Photovoltaic Power Plant
Creative Commons License photo credit: racEcar_yayas

Most folks are completely behind the “green movement” and have found a new interest in alternative energy. Most of this has to do with the Global Warming motif and huge amount of media coverage on CO2. Now please understand that in the spirit of full-disclosure I am not a Global Warming Alarmist and do not buy into the theory that mankind’s CO2 is heating up the atmosphere.

Okay, let us discuss the Dot Com Bubble and the Bubble Burst that ripped through Silicon Valley like a Category 5 Hurricane. Venture Capital firms flush with cash were doing deals with companies, start-ups with interesting ideas for website, without any way of ever making any money and no similar business models that had ever proven to be successful. Read more

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