photo credit: Victorrjr Going “green” is big business today. Not only is going “green” an environmentally responsible approach for businesses of all sizes to take and one that is the current rage, but going “green” can leverage profit dollars to your bottom-line too. First, what exactly do we mean by having your business go “green”? [...]

photo credit: thingermejig There’s one thing you need to know about the green consumer. They want to know. According to the Roper Green Gauge, over 50% reported they would do more if they only knew what and how. So moving your communications to educate and inform can do a lot to grow your green business. [...]

The Price of (Not) Going “Green”

Tuesday, December 16th, 2008

photo credit: frozenchipmunk My family recently decided to upgrade our kitchen and replace our old out-dated cabinets and we were considering going “green.” We thought one factor might keep us from doing our part to help reduce our carbon footprint, and that was the cost associated with going the environmentally friendly route. These questions arose: [...]

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