Green Practices and the Aesthetic Industry – Impacting Skin Without Harming the Environment

January 5, 2009 · Posted in Eco Conscious Consumer, Eco Friendly Business, Eco Friendly Products 

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Creative Commons License photo credit: angela7dreams

Like the automotive and manufacturing sectors, the aesthetic industry along with organic skin care companies are focusing on limiting the impact they have on the environment. Rather than just focusing on the end product, aesthetic companies are now focusing on how their entire business, from production to marketing plans and packaging, to find ways to help the environment and the customers. Producers of green beauty products want the earth to look as healthy and beautiful as all of the faces on it.

Green Products

Green companies in the aesthetic industry have turned their backs on unsustainable resources and harsh chemicals in their products. Years ago, ingredients were taken from the natural environment or made in the lab without a thought to the devastating effects this has on the earth’s ecosystems. Chemicals used in the growth of resources and the production of products go into the air and the water supply. These substances are also absorbed into the bodies of consumers.

Today, the resources used in organic skin care products and the cosmetic industry, come from sources that can be produced through organic farming and other renewable methods rather than being harvested from the natural environment. With these new green practices, care and consideration for endangered species and the rest of the animal and plant population is also taken into account. Items such as sun block, for example, would be applied to the skin only to be absorbed into the body and leeched into the water. Today, organic skin care products like Sunsation are being created that do not contain chemicals that harm marine life and consumers.

Green Business Practices

The way the aesthetic industry conducts day-to-day business has also changed due to the introduction of green practices. Rather than tossing mountains of paper and ink into the garbage, computers and the internet have eliminated a lot of the waste. Paper and ink that is used by cosmetic businesses is now recycled along with packing materials and many other items that used to end up in the landfill.

Energy, water, and other resources used in offices and factories are being conserved as much as possible. An emphasis is placed on using energy efficient appliances. Machinery and production methods are changed to use less renewable energy or are altered to work more efficiently.

Organic skin care and cosmetic companies have augmented their marketing plans to include eco-friendly practices as well. Media kits, for example, are now available online and paper flyers, ads, and catalogues have disappeared. Things such as telephone and web conferences are helping to cut down on travel.

Shipping And Packaging

The adoption of green practices in the aesthetic industry has altered the way products are shipped and packaged. Organic skin care and other cosmetic companies eliminate unnecessary packaging. Any packaging used for their products are recyclable and made from earth friendly materials. This not only saves on waste, but it also maximizes shelf space and makes shipping more efficient because more products fit into each load. Packing materials used when shipping products to retailers and distributed are made of recycled material as well.

The aesthetic industry sees green practices as a necessary step to doing business successfully. Organic skin care companies and other businesses in the cosmetic industry are constantly changing their products and the way their businesses run to ensure they are as customer and environmentally friendly as possible. Everyone in the world is responsible for the fate of the world and the only way to change it is to work together.

Kent Campbell is an author for DNA Skin, an organic skin care company offering a variety of formulas that utilize the ionic chemistry technique. Developed by Dr. Noel Aguilar, DNA Skin products are available through professional dermatologists and at elite spas throughout the globe.

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