Build Wealth by Green Investing
photo credit: Wonderlane
In today’s depressive stock market it is hard to find a silver lining. Green investing is a way to feel good about your stocks and mutual funds while having the potential to make a healthy return on investment. Socially responsible investing makes sense during the corruption on Wall Street and the search for alternative energy sources. Green investing is finally coming into the mainstream. People can do what’s right for the environment and build wealth too! Socially responsible investing has been around for decades and is now becoming popular. SRI already has $2.3 trillion in investments. SRI started by appealing to investors who wanted to avoid sin stocks, the stocks of companies that are involved in alcohol, tobacco, and gambling.
Today, Social Responsible Investing is an all encompassing term that generally means screening companies out that are abusive to the environment, practice poor labor relations, are not responsible to their communities and lack corporate integrity. SRI has evolved to serve in an advocacy manner. Read more
Green Rush to Finance Solar
photo credit: h.koppdelaney
Environmental & Economic Benefits
The “green gold rush” is on. Global investment in renewable energy surged some 60 percent, to $148 billion last year. Investment in clean energy from wind, solar and biofuels rose three times faster in 2007 than predicted by the UN Environmental Program, with wind power attracting $50.2 billion, a third of all clean energy investments. Investment in solar energy soared by 254 percent to $28.6 billion last year. This “green gold rush” is propelled by the soaring fossil-fuel prices, and concerns over carbon dioxide emissions that fuel global warming. Read more
Small Business Energy – Going Green and Saving
photo credit: thingermejig
If you own a small business, you know that profits depend upon two things: income and expenses. Energy costs can be a significant expense and many business owners are taking a new approach to energy to both lower their costs and move to a more sustainable green approach. With the right information you can improve your company’s financial performance by reducing energy costs and energy waste while protecting the earth’s environment.
Businesses need energy. Whether you are a tenant or you own your building, you typically need lighting; heating, ventilating and air-conditioning (HVAC); power for office equipment; and other services to stay in business. How can you create an energy plan? Here are some ideas.
Contact your utility company. Read more
How to Start a Solar Energy Business During a Down Economy
photo credit: technicolorcavalry
Solar Is Our Future: Crafting Your Own Green Collar, Solar Business
Starting a home based solar energy business has many rewards and challenges. Starting a business is a big responsibility that includes commitment, professionalism, training, and self-discipline. It involves careful consideration, such as what type of competition you’ll encounter and the demand for the solar rental service you can expect. Start searching for your next dream job.
Due to this commitment, the Department of Energy will be more than willing to give out grants for something like a home-based, solar energy business. Steven Chu, the new Secretary of Energy has pledged to make the Department of Energy’s services more available to the common person. This means that anymore who want to run a business from home promoting the use of solar energy should be able to work their way through the bureaucracy well. Read more
How-To Land Your PR Campaign On A Trillion Dollar Target
photo credit: Paul Lowry
The most important fundamental step to launching a successful PR campaign is to target the right audiences. The one question every business owner will ask is simple, “Show Me The Money”. As a PR professional you want to ensure that you are directing all of you’re PR campaigns on profitable paths.
Many times PR pros can benefit from hot trendy markets. This is an ideal opportunity to create a demand for products and services offered in PR campaigns. The task here is to find solutions to implement products and services that will add value to hot trendy markets. Therefore increasing a demand and revenue earnings. Read more
The Benefits of Green Tourism to the Travel Industry
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photo credit: René Ehrhardt
It seems like everyone is It going green these days. The travel and tourism industry is no different. I’m sure you’ve noticed this trend in advertising and travel industry marketing. As crazy as it may sound, these are two areas where you may not think about green living, but enough people are becoming more aware of its implications to make going green with travel SEO a growing trend.
In other business niches, the idea of going green means big profits, which is another reason why so many hotels are embracing the notion of green travel marketing.
Unfortunately, there are a small number of people out there who don’t believe in global warming and the only reason that companies are going green with their online tourism marketing campaign is to get more money. Read more
Top 5 Green Careers – More People Pursuing Green Collar Jobs Out of College
SIn addition to the recent attention that elevated it to the American mainstream, the Green Jobs Industry has been a developing field for the past few decades. Patrick Heffernan’s 1976 study Jobs for the Environment – The Coming Green Collar Revolution informed congress on the importance of environmental awareness in business and government. Alan Durning’s book Green Collar Jobs first introduced the term to America. Focusing on the post-logging towns of the Pacific Northwest, his work examines the shift from an economic dependence on the natural resources of the land to an awareness of environmental and ecological preservation. This opened the doors for the green collar industry and such fields as sustainable forestry, natural resource conservation, and ecological restoration. And, in 2006 Dr. Raquel Pinderhughes of San Francisco State University defines green collar jobs as “blue collar jobs in green businesses – that is, manual labor jobs in businesses whose products and services directly improve environmental quality,” finally offering a concrete definition of the term.
Today, with environmental awareness at an all-time high, we are seeing an increase in employment opportunities across the board. Scientists are needed to analyze, protect, and monitor the environment and society’s interaction with it. Read more
Green Meetings and Events and the New Environmental Trends Sweeping the Hospitality Industry!
Yes folks, it is the topic of the times, the trendy buzzword and the cover of nearly every magazine this last year. Everyone is talking green, but have you changed now that you have all the information?
Meetings and events leave a heavy footprint. We are aware that our industry has to change the way we do business. We must realize this is not a fringe movement any longer – it is real and it is here to stay. This is a perfect opportunity to stand out in the industry especially if you are an independent meeting planner. Are you marketing yourself as a green planner? If not, why not?
What Does Green Planning Mean Anyway?
In short, it is a responsible way of doing business by integrating environmental and sustainable decisions during each phase of the planning process. It includes making choices to conserve energy and natural resources, reduce waste, reuse and recycle goods and use earth-friendly products. Read more
The Price of (Not) Going “Green”
photo credit: frozenchipmunk
My family recently decided to upgrade our kitchen and replace our old out-dated cabinets and we were considering going “green.” We thought one factor might keep us from doing our part to help reduce our carbon footprint, and that was the cost associated with going the environmentally friendly route. These questions arose: If there is such a thing as “green cabinets,” where would we find them and how much would they cost compared to standard cabinetry?
We eventually located a manufacturer of cabinetry that did not add as much to the greenhouse effect as most cabinets may. To our surprise, the cost of upgrading our kitchen cabinetry with low impact cabinets wasn’t too much more than traditional cabinets. Once we began to research going green, we realized how important it is to do our part…and how not considering environmentally friendly products adds to the greenhouse effect. Read more
An Interview with the Queen of Green – Debra Lynn Dadd
photo credit: ralphbijker
Author and renowned consumer advocate, Debra Lynn Dadd, has been a pioneer in everything green, natural, and healthy for over two decades. Culminating from her many years of research and analysis are seven books and a comprehensive website overflowing with the greenest of green data and nearly 1,000 links to websites that sell green products. She is a master in her field and has been crowned “The Queen of Green” by the NY Times. Here Debra talks about her new book, “Really Green,” a simple guide that takes the hype out of today’s sizzling green market and presents her creation: the very first green standard not based on the technical and financial sights of green business, but , to quote her, “…that which is inspired by the wisdom of Nature.”
Q: Debra, I’ve read your new book Really Green and I found it to be intelligent, informative and inspiring, yet very simple to read. And, I came away simply feeling good about myself and my own efforts to go green. Through your book, I was given a new understanding of what more I could do to benefit health and the environment. Tell us what your book is about. Read more
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