Archive for the 'Sales & Business Development' Category

photo credit: DocBudie There’s no question that consumers are starting to pay attention to eco-friendly companies. With the threats of global warming, over-filled landfills, water shortages, and many other environmental concerns looming on the horizon, some businesses that want to make a difference in the world-and attract a large amount of consumer goodwill-are choosing to [...]

photo credit: blmurch In case you haven’t caught up to the latest of the environmental catch-phrases, “Green Supply Chain” is a relatively important concept that everyone will eventually discover. We live in the early side of the environmental project, and it is common to find businesses ramping up to offer “Green Products” and “Green Services.” [...]

How to Sell Green & Increase Sales

Sunday, October 25th, 2009

photo credit: …..dotted….. Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you. Have you noticed there are cable television channels dedicated to [...]

Differentiating by Going Green

Monday, October 19th, 2009

photo credit: robertnelson As any experienced marketer knows, differentiating your business from your competitors is a primary key to attracting new prospects and customers and retaining them once they decide to become your customers. But will the same “hook” that attracted them to become your customer be enough to maintain their loyalty? Let’s examine a [...]

photo credit: thingermejig If you own a small business, you know that profits depend upon two things: income and expenses. Energy costs can be a significant expense and many business owners are taking a new approach to energy to both lower their costs and move to a more sustainable green approach. With the right information [...]

photo credit: Melissa Goldstein Most public and private entities today are trying to promote “Green” processes as a way of doing business to help the environment or are touting their “green” attitudes to improve their corporate image. Common examples may include using recycled copier paper, buying items with a minimum percentage of post-consumer waste, and [...]

photo credit: MSFP Sometimes it takes one event or trigger to change your life or the direction you are going. I have been very much in my element the last 12 months trying to develop more and more content and services for consulting and coaching clients. I have had clients on a regular basis, even [...]

photo credit: James Cridland While planning your 2008 business goals and objectives, why not plan to go green and pocket more profits at the same time? When it comes to the environment, being a good global citizen starts in your own business. From recycling to using alternative cleaning products, minor changes can add up to [...]

photo credit: thingermejig There’s one thing you need to know about the green consumer. They want to know. According to the Roper Green Gauge, over 50% reported they would do more if they only knew what and how. So moving your communications to educate and inform can do a lot to grow your green business. [...]

10 Ways to Make Your Events Greener

Wednesday, December 17th, 2008

photo credit: Flyinace2000 1. Create an environmental impact statement. If you want to host a green meeting, you’ll need to get buy in from all your stakeholders. The best way to do that is to create an environmental impact statement. Don’t worry. We’re not suggesting a long legal document. In fact, we suggest creating a [...]

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