Going Green – 10 Tips For Eco-Friendly Exhibiting
There’s no question that consumers are starting to pay attention to eco-friendly companies. With the threats of global warming, over-filled landfills, water shortages, and many other environmental concerns looming on the horizon, some businesses that want to make a difference in the world-and attract a large amount of consumer goodwill-are choosing to go green.
There are plenty of reasons to consider environmental factors when planning for your next exhibit. If your industry is not traditionally linked with environmental movements, having a “green exhibit” is a great way to stand out from the crowd. Add to that the fact that you’re doing your part to make the world a better place, and you’ll feel less guilty for blowing your competition out of the water. Here are ten tips for going green at your next exhibit. Read more
Understanding the Green Supply Chain Message
In case you haven’t caught up to the latest of the environmental catch-phrases, “Green Supply Chain” is a relatively important concept that everyone will eventually discover. We live in the early side of the environmental project, and it is common to find businesses ramping up to offer “Green Products” and “Green Services.” Green is, after all, a marketing concept as well as a environmental issue. So, we find a bevy of businesses selling Green believing that they are environmentally conscious as well as reaching out to a growing market of buyers.
What is under developed in these newly-christianed, Green businesses is the follow through that asks whether they are committed to buying and hiring Green in their business dealings. This often creates an unseen and embarrassing realization that their Green commitment is superficial. The Green Supply Chain concept is really part of the greater sustainable issue. Sustainability seeks to create a deeper and more complete cycle of Green actions. Read more
How to Sell Green & Increase Sales
photo credit: …..dotted…..
Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you.
Have you noticed there are cable television channels dedicated to green living, entire lines of green cleaning products, green cities, etc? And you’re wondering what green has to do with you and your business? Well, green could be your new marketing best friend.
One of the quickest ways to increase sales is to get complete strangers contacting you. One of the most effective ways to do that is direct mail. Read more
Differentiating by Going Green
photo credit: robertnelson
As any experienced marketer knows, differentiating your business from your competitors is a primary key to attracting new prospects and customers and retaining them once they decide to become your customers. But will the same “hook” that attracted them to become your customer be enough to maintain their loyalty? Let’s examine a few strategies:
Low Price: As people are always price conscience, especially in this slow economy, this can be an excellent method to attract new customers. However, unless your company plans on being a “discount house” operation, you will need to evolve a different strategy to retain those customers, otherwise they will simply seek out the next big discount elsewhere. Read more
Small Business Energy – Going Green and Saving
photo credit: thingermejig
If you own a small business, you know that profits depend upon two things: income and expenses. Energy costs can be a significant expense and many business owners are taking a new approach to energy to both lower their costs and move to a more sustainable green approach. With the right information you can improve your company’s financial performance by reducing energy costs and energy waste while protecting the earth’s environment.
Businesses need energy. Whether you are a tenant or you own your building, you typically need lighting; heating, ventilating and air-conditioning (HVAC); power for office equipment; and other services to stay in business. How can you create an energy plan? Here are some ideas.
Contact your utility company. Read more
Use Electronic Reverse Auctions to Promote “Green” Business Processes
![Think Green [DSC01370]](http://farm4.static.flickr.com/3105/2291357914_e21642213f.jpg)
photo credit: Melissa Goldstein
Most public and private entities today are trying to promote “Green” processes as a way of doing business to help the environment or are touting their “green” attitudes to improve their corporate image. Common examples may include using recycled copier paper, buying items with a minimum percentage of post-consumer waste, and encouraging recycle programs for their own waste. While all those methods are valid, implementation can be very costly and may prevent the programs from being successful and widely accepted. What some “Green” coordinators do not realize is that utilizing and implementing technology solutions that eliminate waste can be just as good or better.
The common misconception is that technology equals huge dollar expenditures and long implementation schedules that may cost more than they are worth. This may be true in some cases, but not for electronic reverse auctions. Public and private entities can save thousands of dollars and trees every year by posting their bids online in either a reverse auction format or electronic RFQ, The specifications and terms and conditions documents can be uploaded to a website so they do not have to be printed out every time a request for them is made. The vendors can then respond to these bids by uploading their responses or placing bids during the live reverse auction. Read more
Eco-Conscious Coaching – What is it and Why
Sometimes it takes one event or trigger to change your life or the direction you are going. I have been very much in my element the last 12 months trying to develop more and more content and services for consulting and coaching clients. I have had clients on a regular basis, even though I always feel I should have more, based on all the time I spend finding them.
As any good coach and entrepreneur should, I keep up on the developments in the industry and believe in the concept of “paying it forward”. The developments in our economy didn’t really help my relatively new company. Read more
3 Ways Your Small Business Can Go Green With Video Conferencing – Starting Tomorrow (Part 1)
photo credit: James Cridland
While planning your 2008 business goals and objectives, why not plan to go green and pocket more profits at the same time?
When it comes to the environment, being a good global citizen starts in your own business.
From recycling to using alternative cleaning products, minor changes can add up to real benefits for the planet. Not to mention your own health and happiness.
And every little bit helps.
1) Telecommuting: Video Conferencing can be used for telecommuters in your business. Employees will be able to work from a home office and still be able to meet face-to-face and collaborate in real time just like they would if they were in the office. Read more
Green Marketing – Education is Everything
photo credit: thingermejig
There’s one thing you need to know about the green consumer. They want to know.
According to the Roper Green Gauge, over 50% reported they would do more if they only knew what and how. So moving your communications to educate and inform can do a lot to grow your green business.
While representing an eco-friendly paint company, we raised the issues of indoor air pollution which is caused in part by the out-gassing of toxins in conventional paints, stains and cleaning products. We built into their quarterly consumer catalog an educational component called “Did You Know?” Sprinkled throughout the pages were various statistics that enlightened consumers.
For instance, using EPA statistics, we informed them that “indoor air pollution is two to twenty times worse than outdoor air pollution even in a heavily industrialized city.” A few pages later, a statistic from Scientific American stated, “A baby crawling on a conventional carpet inhales the equivalent of four cigarettes a day.”
These eye-opening facts broadened their audience considerably, bringing many mainstream people into their consumer base who now understood the close-to-home benefits of their products. Then we launched the branding line for their non-toxic paints, “Beauty without the Beast.” We struck the balance between the reasons people buy their products: To beautify their homes AND avoid unnecessary toxins – the real reason for that “just painted smell.”
Most of us trust the marketplace to bring us products that are safe, useful and effective. Consumers have not trained themselves nor felt the need to examine everything that’s out there before they purchase. But that’s beginning to change.
The thousands of recalls of everything from children’s toys to chopped meat are beginning to wake up and energize a more informed consumer. They’re demanding to know more before they buy and that has profound implications for marketers. Read more
10 Ways to Make Your Events Greener
photo credit: Flyinace2000
1. Create an environmental impact statement. If you want to host a green meeting, you’ll need to get buy in from all your stakeholders. The best way to do that is to create an environmental impact statement. Don’t worry. We’re not suggesting a long legal document. In fact, we suggest creating a short description with a couple bullet points to highlight the areas that are important to you. For example, you may say that your organization is committed to reducing solid waste and conserving energy at the event. Share this information with other stakeholders at your event.
2. Use paperless technology to manage your event. In the past, organizing an event meant folders full of paper and piles of lists. Not anymore. Web-based registration and attendee management solutions are making it easier to manage any type of event online in a paperless environment. Take registrations online, send automatic emails to follow up and share reports digitally through a web link. Not only do these practices reduce your environmental impact, but they also reduce your workload and expense. Read more
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