Archive for the 'Marketing' Category

Making Our Money Greener

Wednesday, October 7th, 2009

photo credit: Wonderlane As consumers we have the power to encourage banks and other financial institutions to be more socially conscious and green. The recent financial collapse has shown that the way banks have been working must be flawed. Now that the banks are “looking in the mirror” so to speak and trying to sort [...]

Organic” Is A Marketing Label

Thursday, December 18th, 2008

photo credit: OakleyOriginals With everyone and their mother jumping onto the Green Movement bandwagon, words like Organic, Natural, Safe, are tossed around like water balloons at a county fair. If you’re the one catching the balloon, make sure it doesn’t unexpectedly go SPLAT all over you. The key to successfully navigating the New Green World [...]

Get Green – Use Environmental Public Relations

Thursday, December 18th, 2008

photo credit: sgs_1019 More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the potential customer market that somehow they are changing their ways and going green. This is a great [...]

photo credit: Wonderlane Social and environmental issues play a greater role in consumer and B2B choices than ever before. The “Green” movement was on the fringes of mainstream culture just a few years ago. Today, global warming, eco-sensitivity, fair trade and sustainability are issues that can have a tremendous impact on businesses of all sizes. [...]

photo credit: lmeurs In recent months, it seems that the trend of “going green” – living in an environmentally friendly way – has caught on with mainstream America. Clorox has started advertising green cleaning supplies. Paper towels and toilet paper made of recycled paper are cropping up on store shelves. Car companies are advertising hybrid [...]

photo credit: Torley Take Your Company’s Green Initiatives, Make Them Work for You and Add Green to Your Bottom Line. So, your company has a Green Initiative. Maybe you’ve started recycling paper and other products, utilizing biodegradable and renewable resources, choosing sustainable sources for the materials you consume, utilizing energy saving devices or solar powered [...]

Green For Business – Tips For Turning Green

Wednesday, December 17th, 2008

photo credit: Torley With more and more people becoming concerned about the environment, it’s not surprising to see more businesses recycling products and purchasing new things that have been made from recycled materials. Being green for your business helps the entire world and it shows that you and your company are conscientious citizens. Here you [...]

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