Archive for the 'Marketing' Category

photo credit: DocBudie There’s no question that consumers are starting to pay attention to eco-friendly companies. With the threats of global warming, over-filled landfills, water shortages, and many other environmental concerns looming on the horizon, some businesses that want to make a difference in the world-and attract a large amount of consumer goodwill-are choosing to [...]

Why Go Eco-Friendly With Your Business?

Thursday, October 29th, 2009

photo credit: Creap The transition to start a “green business” or “eco-friendly” one, as it is often called, is not I had launched one of Mississippi’s first health food stores. There was no Internet, no Google, no blogging, nothing. I paid high rent in a mall across from the local university. The local townsfolk felt [...]

photo credit: blmurch In case you haven’t caught up to the latest of the environmental catch-phrases, “Green Supply Chain” is a relatively important concept that everyone will eventually discover. We live in the early side of the environmental project, and it is common to find businesses ramping up to offer “Green Products” and “Green Services.” [...]

How to Sell Green & Increase Sales

Sunday, October 25th, 2009

photo credit: …..dotted….. Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to work for you. Have you noticed there are cable television channels dedicated to [...]

Differentiating by Going Green

Monday, October 19th, 2009

photo credit: robertnelson As any experienced marketer knows, differentiating your business from your competitors is a primary key to attracting new prospects and customers and retaining them once they decide to become your customers. But will the same “hook” that attracted them to become your customer be enough to maintain their loyalty? Let’s examine a [...]

Marketing Your Green Business

Saturday, October 17th, 2009

photo credit: myuibe A Green Business is something to be proud of. By establishing such a business you are contributing to the well being of the Planet and of your fellow man. It doesn’t matter if you are a consulting firm that advises others on the best ways to Go Green or if you sell [...]

How to Make Your Business Green

Thursday, October 15th, 2009

photo credit: MK Media Productions Adopting environmentally-friendly business practices has become more than a passing trend – companies and organizations are rapidly learning the importance and benefit of becoming green. Not only will you do your part to encourage and support eco-friendly habits, but you may just find you have more greenback in your wallet [...]

photo credit: Melissa Goldstein Most public and private entities today are trying to promote “Green” processes as a way of doing business to help the environment or are touting their “green” attitudes to improve their corporate image. Common examples may include using recycled copier paper, buying items with a minimum percentage of post-consumer waste, and [...]

photo credit: James Cridland While planning your 2008 business goals and objectives, why not plan to go green and pocket more profits at the same time? When it comes to the environment, being a good global citizen starts in your own business. From recycling to using alternative cleaning products, minor changes can add up to [...]

photo credit: thingermejig There’s one thing you need to know about the green consumer. They want to know. According to the Roper Green Gauge, over 50% reported they would do more if they only knew what and how. So moving your communications to educate and inform can do a lot to grow your green business. [...]

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