Why Go Eco-Friendly With Your Business?

October 29, 2009 · Posted in Business Management, Business Strategy, Marketing · Comments Off 

Hypocrisy
Creative Commons License photo credit: Creap

The transition to start a “green business” or “eco-friendly” one, as it is often called, is not I had launched
one of Mississippi’s first health food stores. There was no Internet, no Google, no blogging, nothing.
I paid high rent in a mall across from the local university. The local townsfolk felt I might be
possessed to believe that natural products might be better than what could be bought at A & P Grocery.
(I am showing my age here).

Many years career changes later, I finally settled on e-commerce and cartooning. I found a way
to have my cartoon images printed on demand and drop-shipped. Sales were great from the start, as
I had already built a name with a non-commerce producing cartoon site. Read more

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Environmentally Friendly Business Practices

October 27, 2009 · Posted in Business Management, Green Business, Green Technology · Comments Off 

without the fence
Creative Commons License photo credit: Gustty

Instituting environmentally friendly practices does not mean sacrificing your competitive edge. Business owners are realizing that they can make a bigger impact by changing their business policies than by changing their personal behavior, and this has lead to a change in corporate culture over the last few years that has resulted in a notable environmental impact.

In the past, efforts to institute eco-friendly business practices were admirable, but these efforts appear negligible compared to the changes that are being made today. Minimizing the consumption of paper products and electricity are still effective ways for companies to save money and help the environment at the same time, but many companies are stepping outside these standardized boundaries to effect big changes. Read more

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Environmental Management – How Going Green Can Boost Your Bottom Line

October 27, 2009 · Posted in Business Management, Green Business Investments, Green Venture Capital · Comments Off 

Sun Set - Array
Creative Commons License photo credit: bbjee

Small-business owners often think of ‘going green’ as a double-edged sword. On one hand, many think of going green as the right thing to do to support the environment and the local community. Yet many also see it as an extra expense that cannot be recouped.

As a small-business owner, what should you do? Is the amount of time and money you’ll spend on going green worth the investment?

The answer is: Yes. Go green. More and more companies are going green every day.

Most small-business owners do not know that environmental management can be beneficial to the company in ways that go well beyond helping the environment:

· From an internal operations perspective, going green can actually reduce costs and help avoid liabilities, as well as present unexpected business opportunities if your company can provide an environmental solution to others. You can even go so far as to obtain certification from an independent third party so you can include their logo or “ecolabel” on your product and other green marketing materials. Ecolabeling helps market your product to green-conscious consumers.

· From an external perspective, by going green your company is that much more attractive to investors, lenders, insurers, customers and employees. Read more

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Stick out Like a Green Thumb

October 22, 2009 · Posted in Business Management, Business Strategy, Green Business Investments · Comments Off 

P5260051.JPG
Creative Commons License photo credit: Susan E Adams

In the wake of An Inconvenient Truth, the eyes of the business world have opened wide to the consumer demand for doing greener business. As a business advisor, I have noticed this trend and the companies that are embracing it. My clients are always looking for ways to set apart their business in order to increase their company’s bottom line. For many companies using environmentalism can be a very effective way of differentiating their business from their competitors.

One example of a company that uses its green thumb to stand apart from the crowd is Greenkarat.com. They sell rings that are made of recycled gold and platinum taken from old jewelry and other items. Read more

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